App Marketing

Lesson 1: Understand the User

Learn to define and create a targeted marketing plan for specific user segments. Analyze your competitive advantages and disadvantages through market segmentation and the five level of market competition and learn how to position your product. Conduct competitive analysis in order to create your unique value proposition.

Lesson 2: Pre-launch

Create marketing goals in order to focus your marketing plan. You’ll start thinking about your distribution plan and consider what keywords work best for your goals. You’ll also create the materials to help prepare you for launch and learn about your app listing page. Finally, you’ll learn about the beta-testing community, beta-testing groups, and prepare your landing pages.

Lesson 3: Launch!

Prepare, launch, execute, and gain your first users. You’ll outline a go-to-market strategy and gain the know-how to execute on it. You’ll learn SEO (search engine optimization) and ASO (app store optimization) skills as well as growth hacking tips to get your first 1000 users.

Lesson 4: Customer Acquisition

Learn about paid and free customer acquisition methods from AdWords, social marketing, email marketing and more.

Lesson 5: Measurement Fundamentals

Learn to use data to iterate and optimize your marketing plan.

• Roni Bonjack - Roni Bonjack is the global Program Manager of Google Developers Launchpad, a program that helps startups launch and scale high-quality apps using Google technologies. Roni has mentored and helped hundreds of entrepreneurs from all around the world be successful on Google platforms and take their product to market. Prior, she led marketing and business development for a few different startups and founded one as well.