Why the Best Tech Firms Keep Customers Front-of-Mind
link Origem: hbr.org
assignment Nível: Introdutório
chat_bubble_outline Idioma : Inglês
date_range Publicado em 8 de janeiro de 2020
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Sobre o conteúdo

In 2012, facing growing competition from Apple and Google, Microsoft unveiled what it believed would be the next big thing: Windows 8. The team at Microsoft poured millions of dollars into R&D, creating countless innovative features, but ultimately the platform struggled to gain traction with customers. With hundreds of negative reviews calling Windows 8 “needlessly confusing and hard to use,” people questioned whether they should upgrade at all. One publication even referred to Windows 8 as the “epic fail of the decade.”

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