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When the Walt Disney Co. was created in 1923, it had a simple vision. The company wanted to be the “world’s leading producers and providers of entertainment and information.” Furthermore, it sought to “develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
Thanks for sharing this article.
Très bon article, c'est intéressant de savoir que la productivité des personnes est directement corrélée avec leur connaissance et leur adhésion à la vision de l'entreprise.
Interesting article with many good examples of the importance of having a vision statement and suggestions on how to take the best advantage of it.
It provides good examples of companies who have successfully engaged their employees on the company vision statement.