Cultural differences are more complicated than that country you are from
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assignment Nível: Intermediário
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date_range Publicado em 14 de janeiro de 2016
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"As part of doing business globally and operating across cultures, we often want to predict how others are going to behave. Our typical heuristic, understandably, is culture. We read a book, an article, or a blog post about cultural differences. We learn about how Germans or Chinese or Italians are different from us — how they think or act or even express emotions in a different way — and we feel like we’ve done our homework. We feel prepared."

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Andy Molinsky

Andy Molinsky is a Professor of Organizational Behavior at the Brandeis International Business School

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