Cultural differences are more complicated than that country you are from
link Origem: hbr.org
assignment Nível: Intermediário
chat_bubble_outline Idioma : Inglês
date_range Publicado em 14 de janeiro de 2016
card_giftcard 2 pontos
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Informações principais

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timer 6 minutos de leitura

Sobre o conteúdo

"As part of doing business globally and operating across cultures, we often want to predict how others are going to behave. Our typical heuristic, understandably, is culture. We read a book, an article, or a blog post about cultural differences. We learn about how Germans or Chinese or Italians are different from us — how they think or act or even express emotions in a different way — and we feel like we’ve done our homework. We feel prepared."

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Autor

Andy Molinsky

Andy Molinsky is a Professor of Organizational Behavior at the Brandeis International Business School

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