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Origem: hbr.org
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Nível: Intermediário
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Idioma : Inglês
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Publicado em 14 de janeiro de 2016
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2 pontos
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6 minutos de leitura
Sobre o conteúdo
"As part of doing business globally and operating across cultures, we often want to predict how others are going to behave. Our typical heuristic, understandably, is culture. We read a book, an article, or a blog post about cultural differences. We learn about how Germans or Chinese or Italians are different from us — how they think or act or even express emotions in a different way — and we feel like we’ve done our homework. We feel prepared."
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