Strategy Implementation
date_range Débute le 20 mars 2017
event_note Se termine le 1 mai 2017
list 6 séquences
assignment Niveau : Introductif
label Gestion d'Entreprise
chat_bubble_outline Langue : Anglais
card_giftcard 7.2 points
4.4 /5
Avis de la communauté
29 avis

Les infos clés

credit_card Formation gratuite
verified_user Certification gratuite
timer 12 heures de cours

En résumé

Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed. After completing this course, you'll be able to: - Create objectives and goals to guide strategy implementation - Identify organizational structures that fit particular strategies - Understand how to leverage company culture in implementation - Describe how to communicate the strategy so that the organization "gets" it - Detect and mitigate risks to implementation

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Le programme

  • Week 1 - Course Intro. Translating Strategy Into Goals and Metrics
    In this module we set the scene in strategy implementation and take a bird's-eye view of the course. We then dive into formulating actionable goals based on the strategy, good practices in creating metrics and setting objectives, and learn about two specific t...
  • Week 2 - Aligning Strategy and Organizational Structure
    The structure of your organization can be a good or poor fit to the strategy you are implementing. In this module we learn which choices of organizational structure are appropriate depending on your strategy.
  • Week 3 - Communicating the Strategy within the Organization
    Getting communication right is crucial for successful implementation. In this module we find out how to communicate the strategy vertically, and how to facilitate collaboration and upward communication in the organization.
  • Week 4 - Managing Resistance and Other Implementation Risks
    Strategy implementation is rarely an exercise in certainty. New strategies may cause concerns or resistance in the organization, or be vulnerable to other risks. In this module we explore ways to manage risks to implementation, including addressing specific ca...
  • Week 5 - Leveraging Organizational Culture
    Like structure, an organization's culture might be supportive or obstructive in implementation. In this module we define what culture is, learn how it can impact implementation, and explore when and how it can be changed.
  • Week 6 - Power and Informal Networks. Course Ending
    The flatter the organization, the more likely are informal networks and power to matter in implementing a strategy. In this module we explore ways of using power and informal networks in the organization to facilitate strategy implementation. We then conclude ...
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Les intervenants

  • Nicolai Pogrebnyakov, Associate Professor
    Department of International Economics and Management
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Le concepteur

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 20,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
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La plateforme

Coursera est une entreprise numérique proposant des formation en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.

Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.

Avis de la communauté
4.4 /5 Moyenne
21
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Contenu
4.4/5
Plateforme
4.4/5
Animation
4.4/5
Le meilleur avis

This is excellent course for converting vision to goals and measurables, It provides all the tools and processes required to manage and run organization wide initiatives.

le 4 février 2018
Quelle note donnez-vous à cette ressource ?
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le 4 février 2018

This is excellent course for converting vision to goals and measurables, It provides all the tools and processes required to manage and run organization wide initiatives.

le 16 novembre 2017

Very complete overview of all aspects related to strategy implementation within organisation. Not only related to innovation but from a broader perspective.

le 31 octobre 2017

Excellent course! Personally, I saw just the right balance between theoretical background and practical examples about the course's contents. I recommend this course to anyone involved in the process of strategy implementation inside enterprises.

le 26 août 2017

I would just like to suggest that the instructions for the final peer-review assignment should be improved. For me it was quite clear that the goal was to pick the strategic option for Etypes to choose the "team danmark logo" which in essence also defines the bigger strategy of eTypes to stay edgy and a rebel designer company. We were supposed to pick implementation plans specifically for this strategy. However, some of the peers assumed that they could propose several strategies, and combine a series of implementation plans, and put them altogether into this assignment. This in my opinion, lead to some confusion in some of the peers assignment submissions and their reviews for the assignment.

le 24 juillet 2017

Very nice explanation and exercises to understand in a practical, tangible way about how to implement a strategy, along with obstacles to be considered.

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