Strategy & Business Models in a Digital World
date_range Débute le 11 juillet 2017
event_note Se termine le 8 août 2017
list 4 séquences
assignment Niveau : Introductif
chat_bubble_outline Langue : Anglais
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Les infos clés

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En résumé

How do you build a successful strategy in today’s rapidly changing business world? As new players define the basis of competition and industry boundaries become increasingly blurred, what is the impact of digital technologies? How can you discuss these topics confidently and evaluate the strategies of companies you are engaged with?

In this business and management course, you will learn how to evaluate, discuss and frame strategies and business models that will help aid in your future career success and advancement. Given the accelerating speed of change, the knowledge of strategic options and new business models is more important than ever.

This course will combine the principles of Entrepreneurial Thought & Action ® with the strategic frameworks informed by the latest digital disruptors. Uber and Airbnb (respective market capitalizations of $51B and $24B) own no cars or hotel rooms; they have created “sharing economy” marketplaces. Ford just announced that they are entering the “transportation services business” and Airbnb places 50,000 overnight stays every day - you can imagine the hospitality business has taken notice. Take this class to learn about new strategies and models, digital products and services, partnerships, platforms and ecosystems. Understand how you can be positioned to disrupt rather than be disrupted and deliver long-term, sustainable growth.

This course will teach you to think strategically, holistically, and globally. You will identify and evaluate risk and opportunity, develop value propositions, and link analysis with action--from the initial idea through launch, growth, and beyond.

This course is part of the Business Principles and Entrepreneurial Thought XSeries.

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Le programme

  • Traditional strategic frameworks that have been the basis of competition.
  • New business models that transform organizations, products and value propositions.
  • The role of digital disruptors in changing the basis of competition based on actual case studies.
  • Examples of industries in transformation and the role of new entrants in defining the basis of competition.
  • The importance of other functions in creating strategy and capabilities needed to execute, measure and scale plans based on success.
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Les intervenants

  • Christopher Sprague
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La plateforme

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.

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