Strategic Self-Marketing and Personal Branding
date_range Débute le 20 mars 2017
event_note Se termine le 17 avril 2017
list 4 séquences
assignment Niveau : Introductif
label Management et Ressources humaines
chat_bubble_outline Langue : Anglais
card_giftcard 9.6 points
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Les infos clés

credit_card Formation gratuite
timer 16 heures de cours

En résumé

In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties. This course will help you to: - Recognize the importance of marketing orientation and career brand building for your career development; use marketing communication strategies for your self-marketing; - Implement strategic marketing planning for your career development and engage in creating your own strategic self-marketing plan; - Devise strategies for managing your professional reputation; begin creating your personal brand, and plan steps for strategic personal branding; - Create personal branding statements, and integrate social networking into your career branding; - Refine your self-management information system to systematically collect and analyze self-marketing and personal branding related data, select appropriate tools and apply them for a thorough, accurate, evidence-based and data driven self-assessment of your self-marketing and personal branding skills; - Develop and implement an effective instrument for displaying your artifacts and monitoring your marketing communications strategies ("The Showcaser") and a realistic performance metric for evaluating your career brand building activities ("The Career Brand Equity Builder").

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Le programme

  • Week 1 - Marketing and Branding The Skilled Self
    Welcome to Week 1! The introductory module takes you through all stages of developing and strengthening the emotional component of your career brand. In this week, you will learn how to use strategic marketing models and techniques for designing and enhancing ...
  • Week 2 - Self-Marketing Strategies and Tactics
    Welcome to Week 2! In this week, you will learn how to use marketing communication strategies, such as advertising, promotion, public relations, and direct marketing, for self-marketing. You will implement strategic marketing planning for individual career dev...
  • Week 3 - Personal Branding Strategies and Tactics
    Welcome to Week 3! In this week, you will obtain a more complete understanding of personal branding, engage in creating an effective and unique personal brand, and plan steps and strategies for strategic personal branding. You’ll understand how building a prof...
  • Week 4 - Course Review
    Welcome to Week 4! In this week, you will watch the Course Review video, where we summarize what you have learned throughout the course and entire specialization. You will also take the end-of-the-course survey and the final quiz. You instructors for this week...
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Les intervenants

  • Dr. Valeri Chukhlomin, Associate Professor
    SUNY Empire State College
  • Dr. Michele Forte, Assistant Professor, SUNY Empire State College
    Community and Human Services
  • Dr. John M. Beckem II, Assistant Professor of Finance and Management Studies
    State University of New York, Empire State College
  • Dr. Tonka Jokelova, Coordinator of Curriculum and Instructional Design
    SUNY Empire State College
  • Amy Giaculli, Coordinator of Student Services
    SUNY Empire State College
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Le concepteur

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.
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La plateforme

Coursera est une entreprise numérique proposant des formation en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.

Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.

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