Strategic Management: From Intuition to Insight
date_range Débute le 23 mai 2018
event_note Se termine le 1 juillet 2018
list 6 séquences
assignment Niveau : Introductif
label Gestion d'Entreprise
chat_bubble_outline Langue : Anglais
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Les infos clés

credit_card Formation gratuite
verified_user Certification payante
timer 54 heures de cours

En résumé

Learn how to design effective strategy processes, analyze shifting industry structures and develop new capabilities in times of industry transition.

Engage in rigorous strategic analysis to complement your intuition with the deep insights needed to help your organization prosper in times of transition. This foundational course enables you to design effective strategy processes, spot fundamental market and technology changes in your industry and renew your organization’s internal resource base.

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Le programme

What you'll learn

  • Identify the building blocks of strategy and arrange them in a cohesive process
  • Analyze the (shifting) structure of your industry
  • Renew or extend internal resources and capabilities, especially in times of far-reaching technological changes

Course Syllabus

THEME 1: UNPACKING THE PROCESS OF STRATEGY
 
Week 1: Strategy Concept

Strategy Definitions: Understand the etymological origins of the concept and review key definitions.
Strategy Evolution: Explore the evolution of strategic thinking. 
Week 2: Strategy Process

Strategy Models: Discuss the dominant perception of strategy process and its limitations.
Strategy Schools: Distinguish between a conception of strategy as design and of strategy as emergence.
 
THEME 2: ANALYZING INDUSTRY STRUCTURES
 
Week 3: Industry Analysis

Market-Based View: Learn about the theoretical foundations of the MBV and the process of industry analysis.
Five Forces: Review and apply Porter’s model of industry analysis. 
Week 4: Strategic Group Analysis

Strategic Segmentation: Understand how to identify clusters of strategically similar firms within one industry.
Key Success Factors: Learn how to identify key success factors for strategic groups.
 
THEME 3: DEVELOPING INTERNAL RESOURCES
 
Week 5: Internal Resources

Resource-Based View: Learn about the theoretical foundations of the RBV and compare it to the MBV.
Resource Analysis: Become familiar with the way in which resources and capabilities can be analyzed. systematically.
Week 6: Dynamic Capabilities

Dynamic Capability View: Introduce and explicate the concept of dynamic capabilities and its value for strategic management.
Capability Development: Identify ways to strengthen sensing, seizing and reconfiguring capabilities.

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Les intervenants

Torsten-Oliver Salge

Head of the Innovation, Strategy, and Organization Group and Co-Director of the TIME Research Area
RWTH Aachen University

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Le concepteur

The RWTH Aachen University
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La plateforme

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.

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