Strategic Management: From Insight to Decision

THEME 1: POSITIONING THE FIRM

Week 1: Red Ocean Strategy

• Corporate Strategy : Explore the tools that help to decide on the scope of the business.
• Generic Strategy I : Become familiar with cost leadership strategies.
• Generic Strategy II : Become familiar with differentiation strategies.

Week 2: Blue Ocean Strategy

• Blue Ocean Strategy : Understand how to create uncontested market space and make competition irrelevant.

THEME 2: ORCHESTRATING STRATEGIC ALLIANCES

Week 3: Strategic Alliances

• Alliance Purpose : Explore the concept and different types of strategic alliances.
• Alliance Pay-Off : Reflect upon the opportunities and risks of strategic alliances.

Week 4: Collaborative Networks

• Ecosystems : Uncover the key elements of effective ecosystem orchestration.
• Open Innovation : Learn about open innovation as a collaborative approach to new product development.

THEME 3: EMBRACING SOCIAL RESPONSIBILITY

Week 5: Social Responsibility

• Business and Society : Reflect upon the role of business in society and identify its contributions to the public good.
• Corporate Social Responsibility : Unpack organizations’ broader social responsibilities

Week 6: Business Ethics

• Ethics Foundations : Review philosophical approaches that help inform ethical decision making.
• Ethics Applications : Discuss ethical decision making in the context of business practice.