Storytelling and Persuading using Data and Digital Technologies
link Source : www.edx.org
date_range Débute le 27 septembre 2021
event_note Se termine le 25 octobre 2021
list 4 séquences
assignment Niveau : Introductif
chat_bubble_outline Langue : Anglais
card_giftcard 64 points
Logo My Mooc Business

Ils choisissent Edflex pour développer les compétences en entreprise.

En savoir plus
Avis de la communauté
-
starstarstarstarstar
Voir l'avis

Les infos clés

credit_card Formation gratuite
verified_user Certification payante
timer 8 heures de cours

En résumé

Decisions made by humans are rarely made by data alone. Human decision-makers have cognitive biases, are affected by emotions, and make conceptual leaps beyond what the data may suggest. The best way to educate and persuade decision-makers is through stories. Stories built by good data analysis.

In this course, you will learn how to create stories based on data - data storytelling - by using the ABT (“And, But, Then”) Narrative Framework. We will start by using powerful data science techniques to explore and refine your data. We shape a compelling narrative out of the data findings using brain-friendly storytelling techniques.

Once you have your stories, you will learn to create insightful data visualizations and build a persuasive presentation for business professionals - both in-person or online.

The final week of the course deals with Customer Training. Customers want the latest and greatest digital products full of features. But customers don't want to spend too much time learning those features. Customer training helps the digital organization be more strategic by assisting the customer in engaging more with the product.

Using data storytelling skills, you will craft stories to help customers understand how your organization’s products and services will make their lives better. You will learn how to use the data analytics and machine learning in your digital organization to create effective customer training, so your products and services get the traction you need for digital transformation success.

more_horiz Lire plus
more_horiz Lire moins
dns

Le programme

Week One - Storytelling with Data

  • Module One - The Basics of Storytelling
  • Module Two - Compelling Storytelling with the ABT Framework
  • Module Three - Selecting the Right Data
  • Module Four - Creating a Story from Data
  • Module Five - Thinking in Data Stories

Week Two - Building Good Data Presentations

  • Module One - The Rules of Good Presentations
  • Module Two - Brain-Friendly Presentation Design
  • Module Three - Creating Good Data Visualizations
  • Module Four - Beyond Bullet-Points Presentation Planning and Delivery
  • Module Five - Compelling Online Presentations

Week Three - Persuading with Data

  • Module One - What Persuades People?
  • Module Two - Presence, Logic, and Emotions in Persuasion
  • Module Three - The Perfect Pitch Tool for Persuasion
  • Module Four - Recovering from a Bad Proposal
  • Module Five - Helping the Decision Maker Persuade Themselves

Week Four - Customer Training

  • Module One - Why Organizations Need to Train Their Customers
  • Module Two - Creating the Customer Training Program
  • Module Three - Training Customers with Data Analytics Products
  • Module Four - Engaging Customers with Data Analysis
  • Module Five - Training Customers with Data Stories
record_voice_over

Les intervenants

Bill Brantley
Faculty at University of Maryland, College Park

store

Le concepteur

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

assistant

La plateforme

Edx

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.

Vous êtes le concepteur de ce MOOC ?
Quelle note donnez-vous à cette ressource ?
Contenu
5/5
Plateforme
5/5
Animation
5/5