This course is the third in a series of six about ‘starting a business’. You can sign up to the other courses in this series through the Going to University collection. To run a successful business you need to understand who your customers are and importantly, how you are going to reach them. Whether you have an idea for a venture in the future or you already have a side-line business whilst studying, this course will help you to recognise and understand your target market. It will give you the time to plan, share your ideas with others and start to document your thoughts in a structured business plan. Note for students This course is part of a collection from the University of Leeds which have been specifically designed for those studying at school or college. All of the courses will help to enrich and extend your knowledge in a specific topic and develop your transferable skills. These courses will help you with making decisions about which subject to study at university and will give you examples and evidence when developing your university application. Throughout the course you will join a community of online learners, providing an opportunity for interactive learning with other students both in the UK and internationally. Each course is designed to complement your existing studies and aims to: provide evidence for UCAS applications and prepare you for university help you to gain new skills, think critically and learn independently encourage online / social learning develop collaboration and analytical skills embed current research into your online learning For information about degrees available at the University of Leeds, please visit our course finder website. Note for teachers Aimed at prospective Undergraduate students both in the UK and internationally, our online courses provide a ‘taster’ of Undergraduate study at the University of Leeds. Our courses benefit from being shaped by the latest research from the University of Leeds and are presented by leading academics who are actively engaged in pioneering research. They will inspire your students to think critically and develop their knowledge and analytical skills. The course can be used as a wider classroom or enrichment resource or can be used independently by students to discover more about the subject area. Each course provides flexible study and benefits from online discussions with other learners. If you would like to know more about this course or the range of courses from the University of Leeds designed specifically for schools and colleges, please visit our teachers’ pages for further information and resources.