- Sur www.coursera.org
Sport Sponsorship. Let them Play
Cours
en
Anglais
5 h
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- À son rythme
- Accès libre
- Certificat payant
- 5 séquences
- Niveau Introductif
Détails du cours
Déroulé
- Week 1 - Module 0. Prior to Beginning
In this module you will find information on how the MOOC works. Within the information provided, you will find the rules for participating in a competition run by the Johan Cruyff Institute, the prize for which is a scholarship grant toward enrolment in the Po... - Week 1 - Module 1. Basic principles of Sponsorship
If you're here, then that means that you have carefully reviewed the basic information contained in Module 0. Perfect! so let's begin!. As you will see, in this module you will find both basic information regarding the sponsorship, as well as information regar... - Week 2 - Module 2. The stakeholders of the sport sponsorship
Are you prepared for the second module? Let's take a further step into the world of sport sponsorship, throughout this module will be taking into consideration the relationship between a brand and an event, i.e., between the sponsor and the party being sponsor... - Week 3 - Module 3. Activation for Sport sponsorship (I)
We are already half way through the course. How are you getting on? In the following modules, we will work on four types of activation: brand, business, internal and fan/external. Now we will start with the brand and business. So that you can deepen your knowl... - Week 4 - Module 4. Activation for Sport sponsorship (II)
After working on the types of brand and business activation, we will focus on the internal and external activation. In the module you will also find a space to share examples that you may find throughout the forums. In reference to the case study, you will fin... - Week 5 - Module 5. Share your activation proposal for a Cruyff Court tournament
¡Congratulations! You've already reached the last module, and therefore it's time to create your very own sponsorship activation proposal for a Cruyff Court tournament, as we arranged with Pep in the last week. In the module you'll find all the guidelines to p...
Prérequis
Aucun.
Intervenants
Richard Denton
Freelance Sport Marketing Consultant and Professor
Johan Cruyff Institute
Éditeur
The Universitat Autònoma de Barcelona (UAB) is a public university of an international outlook, fully integrated within its area, offering quality education in close association with research activity, the transfer of scientific, technological, cultural and educational knowledge, the promotion of the potential of its human capital and the responsible management of available resources.UAB’s current offer is composed of 81 degrees, 130 official Master Programs and 183 UAB Masters Degrees. In additition, we offer 174 lifelong learning programs and 65 Phd Programs, 27 of them awarded with the Excelence Mention for it’s quality.UAB has a total of over 3.500 teaching and research staff, over 2.000 administrative and over 40.000 students.
Plateforme
Coursera est une entreprise numérique proposant des formations en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.
Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.
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