Services Marketing - Selling the Invisible (OpenLearning)
list 3 séquences
assignment Niveau : Introductif
chat_bubble_outline Langue : Anglais
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Les infos clés

credit_card Formation gratuite
timer 9 heures de cours

En résumé

How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read? Services marketing is different from traditional product marketing and this course will introduce you to the distinctive characteristics of services and how they affect both customer behaviour and marketing strategy.

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Yes, Statement of Accomplishment (Free)
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