Questionnaire Design for Social Surveys
date_range Débute le 20 mars 2017
event_note Se termine le 1 mai 2017
list 6 séquences
assignment Niveau : Introductif
label Management et Ressources humaines
chat_bubble_outline Langue : Anglais
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Les infos clés

credit_card Formation gratuite
timer 24 heures de cours

En résumé

This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.

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Le programme

  • Week 1 - Introduction and Unit 1: Overview of Standardized Interviewing
    Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
  • Week 2 - Unit 2: Response Process
    Comprehension; Retrieval; Judgment; Response
  • Week 3 - Unit 3: Asking Factual Questions
    Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
  • Week 4 - Unit 4: Measuring Attitudes
    Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
  • Week 5 - Unit 5: Testing Questionnaires
    Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques
  • Week 6 - Unit 6: Putting It All Together
    The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires
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Les intervenants

  • Frederick Conrad, Ph.D., Research Professor, Survey Methodology
    Institute for Social Research
  • Frauke Kreuter, Ph.D., Professor, Joint Program in Survey Methodology
    Adjunct Research Professor, Institute for Social Research
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Le concepteur

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
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La plateforme

Coursera est une entreprise numérique proposant des formation en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.

Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.

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