Public Relations Research

Public Relations Research

Cours
en
Anglais
16 h
Ce contenu est noté 0 sur 5
Source
  • Sur www.coursera.org
Conditions
  • À son rythme
  • Accès libre
Plus d'informations
  • 4 séquences
  • Niveau Introductif

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Détails du cours

Déroulé

  • Week 1 - Introduction to Public Relations Research
    Welcome! In this section, we are covering the foundation of research. What makes a research academic and what makes it applied? We will learn how Public Relations research is similar to and different from academic research. This allows you to use research to m...
  • Week 2 - Formative Research
    Now that we have had an overview PR as applied research, let’s explore formative research in PR. First we will discuss issue management as issues are what you are trying to address through research. Second, we will focus on how to set objectives and write prob...
  • Week 3 - Research Tools
    Important parts of the Public Relations research are the research tools. In this section, we will learn about two quantitative methods such as survey and content analysis and two qualitative research methods such as interview and focus groups. The key elements...
  • Week 4 - Evaluation Research
    Now we have come full circle! We began with a PR problem, engaged in formative research and carried out our research using various research tools. Now we want to know did it work? Evaluation allows you to connect your objective to your outcome. In this section...

Prérequis

Aucun.

Intervenants

  • Iccha Basnyat, Assistant Professor
    Communications and New Media

Éditeur

A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.

Plateforme

Coursera est une entreprise numérique proposant des formations en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.

Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.

Ce contenu est noté 4.5 sur 5
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