Public Relations Campaigns
date_range Débute le 20 mars 2017
event_note Se termine le 17 avril 2017
list 4 séquences
assignment Niveau : Introductif
label Gestion d'Entreprise
chat_bubble_outline Langue : Anglais
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Les infos clés

credit_card Formation gratuite
timer 16 heures de cours

En résumé

One of the most widely implemented and exciting areas of Public Relations is Public Relations Campaigns. What are PR campaigns and what are the best practices for putting together campaigns? What does the campaign process look like? How to go about putting together a campaign and evaluating it? Drawing from my experiences in researching, carrying out, and teaching campaigns, I will give you an overview of the campaign process. In this course, you will learn the structure of a PR campaign and the steps involved in putting it together. You will learn about the nuts and bolts of setting up objectives, developing strategy and creating tactics. In doing so, the course will take you through a brief tour of various campaign theories. You will also learn about the key lessons that have been derived from critical analyses and synthesis of the research on campaigns. Finally, you will pick up the key elements of campaign evaluation. I am looking forward to enjoying this journey with you in learning about PR campaigns.

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Le programme

  • Week 1 - Introduction to Campaigns
    Welcome! In this section, I will be introducing you to Public Relations Campaigns. We will learn what Public Relations campaigns are, what a PR campaign looks like. Taking a historical stock-taking of campaigns, we will go on to grasp a flavor of campaigns fro...
  • Week 2 - Theories of Campaigns
    Now that we have had an overview of PR campaigns, let's explore some of the main theories of PR campaigns. We will learn about the role of theory as a conceptual map in guiding the development of campaigns. You will see how practical many of these theories are...
  • Week 3 - Campaign Design, Research, and Implementation
    A strong Public Relations Campaign is based on the systematic development of objectives, strategies, and tactics. In this section, we will learn about the key elements of PR Campaign strategy and the role of research in guiding effective strategy. We will stud...
  • Week 4 - Evaluation and Digital and Cultural Trends
    Every campaign must have a clear evaluation plan that tells the team and the management whether the campaign worked or not. In this section, we will learn about the various types of evaluation, and the ways in which we might put together these evaluation frame...
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Le concepteur

A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.
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La plateforme

Coursera est une entreprise numérique proposant des formation en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.

Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.

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