Les infos clés
Want to be the “CEO” of the digital product, but unsure which types of skillsets you may need? This course is for you.
Product management drives the implementation of business models in startups and digital enterprises. Learn about the key decisions, underlying tradeoffs, and implementation decisions needed for each phase of the product life and master business and organizational logic to ensure product success in the marketplace.
In this course, part of the Digital Product Management MicroMasters program, you will be introduced to frameworks for decision-making based on both economic and organizational considerations. These frameworks inform a rising product manager on how to:
(i) understand customer co-creation, needs and become “a champion” for user centric development in the digital technologies.
(ii) set up and manage specific work flows (e.g. either lean, agile or stage gate development tasks) that result in timely launch and upgrades of products.
(iii) take a data and metrics driven approach to make product life cycle decisions including pricing, versioning, maintenance, helpdesks and end of life.
(iv) shape the direction of the product based on experimentation and system design thinking by learning from product roadmaps, competitive considerations, and allied evolution of demand in digital markets.
_Caveat: _This is not a course on software development or architecture or on product marketing. The role of a product manager is to work with these functions effectively, such that the interests of a product (e.g. its profitability) and its customers are best served. Thus, the perspectives and skills covered in this course are integrative, and allied with decision-making, in their orientation.
- Secondary school (high school) algebra; basic mathematics concepts
- Background in three areas:
- Project and process (operations) management concepts
- Marketing concepts
- Software engineering concepts
Learners may develop background in these three areas either through on-the-job exposure or by auditing 3rd or 4th year university level or online courses before taking this course.
- Product line planning and road mapping alternatives
- Idea generation, customer need assessment, co-creation, definition and validation of minimal viable product (MVP) and allied set up of requirement documents
- Alternative approaches for lean, agile and waterfall development, along with the tools for assessing task, project and business risks (and risk mitigation strategies) at scrums or at stage gates.
- How to launch a product and create a go to market strategy to champion your product
- Performance Management: Ownership of product related profit (or loss) over various life cycle stages; how to track and optimize system performance metrics while marshalling of social media and third party data towards performance optimization
Nitin R. Joglekar
Associate Professor of Operations and Technology Management
Questrom Digital Learning and Innovation Fellow
EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.
EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.
Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.