- Sur www.futurelearn.com
Manage Your Prices: an Introduction to Pricing Strategy and Revenue Management
- À son rythme
- Accès libre
- Certificat payant
- 4 séquences
- Niveau Introductif
Détails du cours
Déroulé
Topics covered :
- Basic economic concepts : supply and demand, consumer welfare, demand elasticity
- Economic foundations of Price discrimination
- The three types of price discrimination and product differentiation
- Pricing under uncertainty
- EMSR (Expected Marginal Seat Revenue)
- Risk analysis, overbooking
- Dynamic pricing strategies in various competitive environments
- History of revenue management
- Features of revenue management techniques
- Strategic decisions in revenue management
- Implementation of revenue management techniques in various businesses
What will you achieve?
- Demonstrate knowledge and understanding of the economic concepts of efficient pricing
- Implement price discrimination in any applicable business
- Apply strategic pricing and quota allocation in an environment of limited competition
- Manage pricing schemes under uncertainty
- Design a framework of price discrimination and revenue management
Who is the course for?
This course is designed for professionals who want to adopt pricing strategy and revenue management techniques in their organisation. You could be working in an industry where this practice is already common – such as at a travel, rental, catering or leisure business – or in a sector where it is emerging – such as at a mobile app developer or an e-commerce retailer.
The course is open to anyone, so may also interest consumers who are keen to understand why prices vary and how revenue management – which gives discounts to many and high prices to a few – works in many areas of their everyday’s life.
Prérequis
Intervenants
Christophe Bontemps
Christophe Bontemps is a faculty member of the Toulouse School of Economics and professor at ENAC. He holds a PhD in applied mathematics and a Master in computer science.
Nathalie Lenoir
Nathalie Lenoir is a researcher and professor at ENAC. She has been teaching revenue management for more than 15 years. She holds a Master in transportation and a PhD in economics.
Éditeur
L’École nationale de l'aviation civile ou ÉNAC est l'une des 210 écoles d'ingénieurs françaises habilitées à délivrer un diplôme d'ingénieur.
Fondée le 28 août 1949, elle a pour mission d'assurer la formation initiale et le perfectionnement des cadres et principaux acteurs de l'aviation civile.
Plateforme
FutureLearn est une plate-forme d'apprentissage proposant des formations en ligne ouvertes à tous (MOOC)
Fondée en Décembre 2012, la société est entièrement détenue par l'Open University à Milton Keynes, en Angleterre.
Elle est la 1ère plateforme offrant des MOOC au Royaume-Uni, avec à son actif plus d'une cinquantaine d'universités partenaires provenant du Royaume Uni mais aussi du reste du monde.
FutureLearn se différencie également par des partenariats avec des entités non-universitaires comme le British Museum, le British Council, la British Library et la national Film and Television School.