There’s nothing more boring than a speech constructed like an essay and presented like a lifeless recitation. American-style talks couldn’t be further from this, with speakers standing without a lectern or notes such as you might have seen at TED. But don’t worry, you don’t have to be a natural-born speaker to give this type of presentation. With a little work, anyone can do it. From preparing to defining your target audience and message and structuring your story, these rules will help you perfect your talks and give your best on the big day.
The origins of the talk / The growing popularity of the short format / Speaking in public: are we equal? / Identifiying the target / Defining your message / Telling Story
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