We no longer just buy things in shops. Now we buy them from catalogues, through our computers, phones or even through our watches. This is the world of omni-channel retail - and it’s not longer just a hot topic, it’s standard practice. This course from RMIT University College of Business demystifies the omni-channel experience enabling you to understand and act effectively in this new retail world. Understand exactly what omni-channel retail means On the course we’ll look at the the rapid evolution of the retail purchase from a purely physical act in store, to a store with a catalogue and phone or mail order channels, through to multi-channel as the Internet became the new 21st century sales assistant, all the way to today’s technology-driven virtual and physical, data-rich world of selling anything anytime to anyone, anywhere. We’ll focus on how this new omni-channel world differs from multichannel. Consider the future of retail Customers are increasingly spoiled for choice of product and service all accessed and executed by a range of personal and home technologies. So will bricks and mortar stores survive, and what of the sales assistant? Led by academics and educators in the fild of supply chain and logistics, we’ll look closely at the current omni-channel world and what it could mean for the future of retail. Learn how to manage risk and supply chains in an omni-channel world While omni-channel clearly has the potential to deliver to the consumer unparalleled levels of customer experience and convenience, it poses a significant risk for those on the supply side unless they fully understand the changing landscape and the unprecedented demands upon traditional marketing and supply chain logistics. This course is designed to introduce, simplify and clarify omni-channel, enabling participants to understand and avoid the sharp end of this brave new world of truly global 24x7 sales, marketing and logistics.