Les infos clés
En résumé
Learn how to monetize Android apps without adversely affecting the user experience. We will present the best practices of advertising, monetizing and publishing your Android app. We will also present an introduction to business models that will help you make money from an app using Google AdMob, Google’s mobile advertising platform specifically designed for mobile apps.
This course is part of the GalileoX Android Developer MicroMasters Program that is specifically designed to teach the critical skills needed to be successful in this exciting field and to prepare you to take the Google Associate Android Developer Certification exam. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the four courses as well as the Final Project.
- How to monetize your application
- Improve user experience
- Create code to display banner and interstitial ads in an app
- Licensing and monitoring your application
- Publishing your application
Les prérequis
This program is designed for people who have Android programming experience and interested in monetized Android apps. This course is not for people who have never programmed an Android application.
Le programme
Lesson 1: Introducing Monetization
- Why and How to monetize your application
- Make a product: solve a problem!
- Successful apps use cases
- App markets and distribution models
- Developing a monetization plan
Lesson 2: Business Models
- Monetization Strategies
- Important metrics on monetization
- Optimize your model
- Case Study
Lesson 3: Enterprise App Monetization
- Building a strategy
- Pricing and models
- Case Study
Lesson 4: Technical implementation on Android
- Analytics and reporting
- Notifications
- Onboarding process
- Invites
- Dynamic Links
- App Indexing
- AdMob Introduction
- Introduction to models to make money from an app and Google AdMob
- Create code to display Banner and Interstitial ads in an app
Les intervenants
Jorge Giuffra
Branding Distribution Monetization
México City, México
Pedro Borrayo
Software Engineer Guatemala, Guatemala
Galileo University
Le concepteur
La plateforme
EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.
EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.
Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.
