Marketing Strategy for Entrepreneurs
list 3 séquences
assignment Niveau : Introductif
label Gestion d'Entreprise
chat_bubble_outline Langue : Anglais
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Les infos clés

credit_card Formation gratuite
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timer 6 heures de cours

En résumé

Do you want to earn money and be able to pay all the salaries you and your employees desperately need? 
If so: Is there anything else but sales and marketing?

This is also the reason why we will start of with a situation “as if” you were starting up the sales process in a new company where no previous customers existed. Gradually your sales efforts give results, you get customers and handling the market expansion becomes important. 

The course begins with the art of cold calling and analyzing the customers, then gradually moves over to segmentation, positioning, closing the deal, competition, marketing strategy and market expansion. The curriculum includes general basic marketing theories as well modern digital marketing issues like onboarding, conversion, and retention, experimental marketing and pivoting. The course includes a number of assignments to facilitate your learning – some of them compulsory.

This course will prepare you for the marketing and sales efforts needed for technology based companies.

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Le programme

WEEK 1 : "As if" this was a starting point

  • In search of...
  • My best friend is a contact
  • Freezing Cold Calling
  • E-mailing is never e-mailing
  • But Social is Media
  • B2B vs B2C: Relations
  • Closing the deal

WEEK 2 : Who are these customers and what do they actually want? Analysis – Customer insights and analytics

  • Who are all these customers?
  • 1000 miles in their shoes
  • Context matters
  • When fun becomes pain...

WEEK 3 : It is better to Skate to where the puck is going: Segmentation & positioning

  • Who's old and who's new here actually?
  • Finding your own way of segmentation
  • But if segmentation does not work?
  • Don´t tell me a story about storys and branding
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Les intervenants

Henrik Blomgren, Dr
INDEK, Department of Industrial Economics and Management Division of Industrial Marketing and Entrepreneurship Royal Institute of Technology

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Le concepteur

EIT Digital is a pan-European education and research-based innovation organisation founded on excellence. The mission of EIT Digital is to drive European leadership in ICT innovation for economic growth and quality of life. EIT Digital is a Knowledge and Innovation Community of the European Institute of Innovation and Technology. By linking education, research and business, EIT Digital empowers ICT top talents for the future and brings ICT innovations to life. The ecosystem is characterised by an open and collaborative way of working with partners representing global companies, leading research centres, and top ranked universities in the field of ICT. Since 2010, EIT Digital is consistently mobilising talents, ideas, technologies, investments as well as business across Europe and beyond. For more information, visit www.eitdigital.eu.
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La plateforme

Coursera est une entreprise numérique proposant des formation en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.

Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.

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