Do you want to earn money and be able to pay all the salaries you and your employees desperately need?
If so: Is there anything else but sales and marketing?
This is also the reason why we will start of with a situation “as if” you were starting up the sales process in a new company where no previous customers existed. Gradually your sales efforts give results, you get customers and handling the market expansion becomes important.
The course begins with the art of cold calling and analyzing the customers, then gradually moves over to segmentation, positioning, closing the deal, competition, marketing strategy and market expansion. The curriculum includes general basic marketing theories as well modern digital marketing issues like onboarding, conversion, and retention, experimental marketing and pivoting. The course includes a number of assignments to facilitate your learning – some of them compulsory.
This course will prepare you for the marketing and sales efforts needed for technology based companies.
WEEK 1 : "As if" this was a starting point
WEEK 2 : Who are these customers and what do they actually want? Analysis – Customer insights and analytics
WEEK 3 : It is better to Skate to where the puck is going: Segmentation & positioning
Henrik Blomgren, Dr
INDEK, Department of Industrial Economics and Management Division of Industrial Marketing and Entrepreneurship Royal Institute of Technology
Coursera est une entreprise numérique proposant des formation en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.
Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.