The Digital Economy: Success through Market Segmentation

The Digital Economy: Success through Market Segmentation

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  • Sur www.futurelearn.com
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  • 4 séquences
  • Niveau Introductif
  • Débute le 19 février 2017
  • Clôture le 23 février 2017

Leurs employés apprennent chaque jour avec Edflex

  • Safran
  • Air France
  • TotalEnergies
  • Generali
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Détails du cours

Déroulé

Marketing is all about putting the customer at the centre of the business. But what exactly does that mean for today’s organisations, and what challenges do marketers face in satisfying ever more demanding customers in the age of digital disruption? In this free online course, you look at the challenges marketers are facing today and how they can gain a competitive advantage by using the vast amount of customer data available to segment, target and personalise products for their customers. Tailor your offers to your customer’s needs This course provides an in-depth grounding in market segmentation as a process, revealing how you can adapt it to improve business performance, whether in a start-up or an established firm. You will learn how data-driven segmentation can lead to long term success in competitive markets. You will grasp the relevance of the three stages of segmentation, targeting and positioning, and develop critical insights into how to apply it to gain a competitive advantage. Thrive in the digital economy The Digital Economy: Success Through Market Segmentation is one of four courses from The Open University about the digital economy, designed to help experienced managers get to grips with today’s technology-enabled business environment. The course has been developed by The Open University Business School – a pioneering institution that is triple accredited by AMBA, EQUIS and AACSB. Holders of FutureLearn Certificates of Achievement for all four Digital Economy courses can earn 15 UK credits towards The Open University Business School’s flexible MBA by passing a linked Open University assessment module (requiring separate OU registration and fee).

Prérequis

Aucun.

Intervenants

  • Hilary Collins

Plateforme

FutureLearn est une plate-forme d'apprentissage proposant des formations en ligne ouvertes à tous (MOOC)

Fondée en Décembre 2012, la société est entièrement détenue par l'Open University à Milton Keynes, en Angleterre.

Elle est la 1ère plateforme offrant des MOOC au Royaume-Uni, avec à son actif plus d'une cinquantaine d'universités partenaires provenant du Royaume Uni mais aussi du reste du monde.

FutureLearn se différencie également par des partenariats avec des entités non-universitaires comme le British Museum, le British Council, la British Library et la national Film and Television School.

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