Introduction to User Experience

MODULE 1 - What's UX and why do we need it?

• Explain what is UX

• Identify UX-related issues and the UX expertise needed to respond

• Explain the impact in terms of ROI of UX in a business context

• Recognize the business KPIs typically associated with UX

• Distinguish different contexts in which UX methods and practices can be applied (customer experience - CX, employee experience - EX, citizen experience - CzX)

• Explain the importance of considering these experiences (CX, EX, CzX) in the current economy

MODULE 2 - When do we need UX, who does UX and how do we do UX

• Distinguish the UX lifecycle from the UX project

• Describe the role of stakeholders in the UX project

• Describe the typical paths, profiles and training of UX professionals

• Explain the link between UX and the scientific approach

MODULE 3 - Show me some examples

• Discuss the UX practice in terms of commonly used tools, challenges and wins

MODULE 4 - I want to try

• Experiment the phases of a UX project (research, Ideation, prototyping and testing) and how they relate to each other