International Entertainment and Sports Marketing
list 3 séquences
assignment Niveau : Introductif
label Sports
chat_bubble_outline Langue : Anglais
card_giftcard 5.4 points
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Les infos clés

credit_card Formation gratuite
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timer 9 heures de cours

En résumé

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade)  and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. 


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Le programme

People who successfully complete this course will obtain the following outcomes:

  • (1) You will learn the key characteristics of sports marketing.
  • (2) You will learn the key characteristics of entertainment marketing.
  • (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. 
  • (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. 
  • (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style).

Les intervenants

Dae Ryun Chang, Professor of Marketing

School of Business


Le concepteur

Yonsei University was established in 1885 and is the oldest private university in Korea. Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia.

La plateforme

Coursera est une entreprise numérique proposant des formation en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.

Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.

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