The RWTH Aachen University
Edx
list 6 séquences
assignment Niveau : Intermédiaire
chat_bubble_outline Langue : Anglais
card_giftcard 120 points
Avis de la communauté
-
starstarstarstarstar

Les infos clés

credit_card Formation gratuite
verified_user Certification payante
timer 12 heures de cours

En résumé

Learn about the tools and methods that can be employed to understand and identify customer needs as well as the processes that companies can set in place to foster and launch successful technological innovations. A special emphasis will be placed on analyzing how companies can benefit from entrepreneurial thinking to innovate more successfully and on understanding how they can build entire ecosystems around their products and services. The theoretical knowledge will be transferred and applied to a recent, highly successful technological innovation from Germany: The StreetScooter, an electric delivery vehicle of Deutsche Post DHL.

This self-paced course consists of eight consecutive parts:

  • Defining and Understanding Innovation
  • The Customer: Understanding the Opportunity
  • The Proposition: Creating Superior Customer Value
  • The Process: Managing a Promising Idea
  • The Mindset: Thinking and Acting Like an Entrepreneur
  • The Development: Getting the Idea Off the Ground
  • The Network: Managing the Ecosystem
  • Return on Engineering
The course will provide you with an in-depth understanding of the process of technology and innovation management. Specifically, the course will familiarize you with state-of-the-art tools, methods, and theories and help you understand how these may be used to solve and organize complex innovation challenges, placing a special emphasis on interdisciplinary thinking at the intersection of management and technology.

After completing this course, you will improve your career qualifications as Business Development ManagerChange Manager or Innovation Manager. Professionals from the industries of the Automotive, Information Technology, Finance, Health Care, Telecommunication and the Energy sector have already completed the course.

more_horiz Lire plus
more_horiz Lire moins
report_problem

Les prérequis

Basic business and mathematical skills are beneficial.

dns

Le programme

  • To understand how current mega-trends challenge extant approaches from the domains of Marketing, Innovation, and Entrepreneurship.
  • To adjust innovation processes to the technological and environmental imperatives of the twenty-first century.
  • To translate the previously gained knowledge into market-ready products for electric mobility and beyond.  
record_voice_over

Les intervenants

Frank T. Piller
Head of the Technology and Innovation Management Group and Co-Director of the TIME Research Area
RWTH Aachen University

Malte Brettel
Head of the Innovation and Entrepreneurship Group and Co-Director of the TIME Research Area
RWTH Aachen University

Achim Kampker
Head of the Chair of Production Engineering of E-Mobility Components
RWTH Aachen University

Torsten-Oliver Salge
Co-Director of Institute for Technology and Innovation Management (TIM) and Co-Director of the TIME Research Area
RWTH Aachen University

Stefanie Paluch
Head of the Service and Technology Marketing Group and Co-Director of the TIME Research Area
RWTH Aachen University

Günther Schuh
Member of the Board of Directors of the Laboratory for Machine Tools and Production Engineering (WZL) and the Fraunhofer Institute for Production Technology (IPT)
RWTH Aachen University

Daniel Wentzel
Head of the Marketing Group and Co-Director of the TIME Research Area
RWTH Aachen University

store

Le concepteur

The RWTH Aachen University
assistant

La plateforme

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.

Vous êtes le concepteur de ce MOOC ?
Quelle note donnez-vous à cette ressource ?
Contenu
0/5
Plateforme
0/5
Animation
0/5