Les infos clés
En résumé
Business innovation is nothing without great ideas. But creativity can be difficult to spark on a schedule. It requires a steady hand to manage the creative process and move it forward in a productive way.
This course focuses on ways to manage creativity effectively and introduces a flexible and iterative innovation management process model. You will learn how to navigate a new product concept through all different stages:
The Development stage of an Innovation Project
- What are the key perspectives of problem solving activities in the development stage of the innovation process?
- How to use experimentation as a core activity of problem solving?
- How to utilize open innovation and the TRIZ method
The Launch and Nurture Stage
- What needs to be considered for the diffusion and adoption of an innovative product or service?
- How do Diffusion and Adoption work in this stage of an innovation launch?
- How to employ consumer reactions towards new products?
Launch and Project Review
- How to finalize an innovation launch?
- What are the key points of a project review?
Besides the online lectures you will engage in a series of exercises to deepen your understanding of the topic at hand. Real-life case studies and examples from companies will help you to better prepare for real-life situations in your company.
After completing this course you will improve your career qualifications as Product Manager , Engineer , Process Manager and Marketing Manager. Learners from the industries of Product Management , Engineering , Human Resources and Change Management already completed the course as well as Consultants and Entrepreneurs.
This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.
Le programme
- How to manage different types of innovation projects and how to gain your own understanding of the factors making it successful
- The role of creativity for innovation and how individual and organizational creativity can be raised
- The success factors on the level of an innovation project
- The importance of soft skills and leadership capabilities for managing innovation successfully
Les intervenants
Frank T. Piller
Head of the Technology and Innovation Management Group and Co-Director of the TIME Research Area
RWTH Aachen University
Le concepteur
La plateforme
EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.
EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.
Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.
