The Hong Kong Polytechnic University
Edx
date_range Débute le 3 mai 2019
event_note Se termine le 25 juillet 2019
list 6 séquences
assignment Niveau : Intermédiaire
chat_bubble_outline Langue : Anglais
language Sous titrage : Chinois
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Les infos clés

credit_card Formation gratuite
verified_user Certification payante
timer 36 heures de cours

En résumé

Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry.

You will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services.

We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations.

Note that this course is priced at USD $198.

  • Develop a holistic view of the various knowledge and theories of ICT and innovation management applicable to the hospitality and tourism industry
  • Appraise, analyze and evaluate the general impact and applications of ICTs on various sectors in the hospitality and tourism industry
  • Critically assess the relationship between the hospitality and tourism industry and its technological macro-environment
  • Identify and provide leadership at work in relation to information, technology and innovation management
  • Evaluate and implement appropriate ICT and innovation management theories to support hospitality and tourism organizations in enhancing their business
  • Communicate and react proactively to industry stakeholders including staff, travelers, government and commercial organizations in the area of ICTs and innovation
  • Understand the application of big data analytics for better decision-making in the context of hospitality and tourism industry.

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Les prérequis

Leaners need to have hospitality and tourism related experiences.

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Le programme

Week 1: An Introduction to IT in Hospitality & Tourism Industry

Develop a holistic view of the impact of ICT in the hospitality and tourism industry.


Week 2: Information Technology Adoption & Applications

Introduce the theoretical perspectives on technology adoption and innovation diffusion.


Week 3: Value Creation through IT and Innovation

Discuss the IT-based value creation in hospitality and tourism organizations.


Week 4: IT-based Innovation in Marketing and Operation

Understand why digital advertising matters and how to devise a digital advertising plan.

Evaluate digital advertising applications, create search advertising and display advertising via a certain platform.


Week 5: Business Analytics for Data-based Decision Making in Hospitality and Tourism Organizations

Introduce the concept of data-based decision making and the principles and tools for business analytics.

Discuss data sources and big data applications for decisions in hospitality & tourism organizations.


Week 6: Technology Development and the Future of Hospitality and Tourism Organizations

Discuss destination competitiveness based on IT strategy.
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Les intervenants

Dan Wang, Ph.D.
Associate Professor
The Hong Kong Polytechnic University

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Le concepteur

The Hong Kong Polytechnic University
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La plateforme

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.

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