The course is broken up into eight sessions.
Session 1: Globalization and Globaloney
This session will focus on how globalized the world is, how the data in that regard compare with people’s intuitions on the subject, possible reasons for the discrepancies observed, and their implications.
Session 2: The CAGE Distance Framework
This session will focus on understanding the cross-country differences that underlie observed levels of globalization, summarized in terms of the CAGE distance framework, where “CAGE” is an acronym for Cultural, Administrative (institutional and political), Geographic and Economic distances among countries.
The four sessions that follow will look in greater depth at each of the components of the CAGE framework and their implications for business.
Session 3: Cultural Distance
This session will focus on cultural distance, which encompasses differences in religious beliefs, race/ethnicity, language, and social norms and values.
Session 4: Administrative Distance
This session will focus on administrative differences, by looking at how international differences in capital and labor systems affect the ways in which business enterprises are structured and governed around the world.
Session 5: Geographic Distance
This session will look at how cross-border interactions are influenced by physical distance and by other geographic considerations, such as whether contiguity, within-country distances to borders, access to the ocean, topography, and even time zones. Attention will also be paid to the degree to which cross-border interactions are regionalized.
Session 6: Economic Distance
Consumer wealth and income and the cost of labor are the most obvious (and related) determinants of economic distance between countries. This module will focus on these and others differences such as availability (or lack) of resources, inputs, infrastructure and complements, and organizational capabilities.
Session 7: The Implications of Distances for Business Strategy
This session will review three broad strategies for dealing with differences: Adaptation to adjust to differences across countries to achieve some local responsiveness; Aggregation, to overcome some of the differences across countries and thereby unlock cross-border economies of scale/scope; and Arbitrage to exploit some of the differences across countries in order to achieve absolute efficiency.
Session 8: The Implications of Distances for Personal Strategy
This session will focus on the individual rather than the company level and will discuss, in particular, some of the implications for personal development. It will also provide a course summary.
Coursera est une entreprise numérique proposant des formation en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.
Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.