Food & Beverage Management

Cours

Anglais

Subtitles available

15 h

(74 avis74)

Source

Sur www.coursera.org

Conditions

À son rythme
Accès libre
Certificat payant

Plus d'informations

5 séquences
Niveau Introductif
Sous-titres en Italian, Spanish, Chinese

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Détails du cours

Déroulé

Week 1 - Products vs. Markets
How products generate value for the customer and how customers value products and their quality.
Week 2 - Tradition vs. Innovation
The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.
Week 3 - Local vs. Global
There is value in being local in a global market and there is value in being global in a local market. The role of distribution networks in international food and beverage markets.
Week 4 - Small vs. Big
Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets.
Week 5 - Great Insights from the Field
Here you can find some additional material to let you discover some practical insights of the food and beverage world.

Prérequis

Aucun.

Intervenants

Gabriele Troilo
Associate Professor
Department of Marketing

Éditeur

Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online.

Plateforme

Coursera est une entreprise numérique proposant des formations en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.

Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.

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