Food & Beverage Management
date_range Débute le 21 janvier 2019
event_note Se termine le 4 mars 2019
list 5 séquences
assignment Niveau : Introductif
chat_bubble_outline Langue : Anglais
language Sous titrage : Italien, Espagnol, Chinois
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Les infos clés

credit_card Formation gratuite
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timer 15 heures de cours

En résumé

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles.

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Le programme

  • Week 1 - Products vs. Markets
    How products generate value for the customer and how customers value products and their quality.
  • Week 2 - Tradition vs. Innovation
    The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.
  • Week 3 - Local vs. Global
    There is value in being local in a global market and there is value in being global in a local market. The role of distribution networks in international food and beverage markets.
  • Week 4 - Small vs. Big
    Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets.
  • Week 5 - Great Insights from the Field
    Here you can find some additional material to let you discover some practical insights of the food and beverage world.
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Les intervenants

Gabriele Troilo
Associate Professor
Department of Marketing

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Le concepteur

Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online.

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La plateforme

Coursera est une entreprise numérique proposant des formations en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.

Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.

Avis de la communauté
4.7 /5 Moyenne
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Le meilleur avis

Loved the materials the professor had prepared for the course. I hope to take more classes related to the food & beverage industry.

le 23 février 2018
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le 23 février 2018
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Loved the materials the professor had prepared for the course. I hope to take more classes related to the food & beverage industry.

le 18 février 2018
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It is fantastic Detailed and professional! The prof keeps my attention and interest until the end ( and I can tell you...it is long!)

le 23 janvier 2018
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Very good and dinamic course. You can learn a lot especially if you don't have any previous knowledge in F&B Management. Course provides a lot of information on different topics, covered with life situations that i liked.

le 22 janvier 2018
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Exceptional course that made me understand the food business, even though I had never studied economics or management before!