Entrepreneurship Strategy: From Ideation to Exit
list 4 séquences
assignment Niveau : Introductif
label Gestion d'Entreprise
chat_bubble_outline Langue : Anglais
card_giftcard 4.8 points
5 /5
Avis de la communauté
3 avis

Les infos clés

credit_card Formation gratuite
verified_user Certification payante
timer 8 heures de cours

En résumé

This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business.

We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.

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Le programme

WEEK 1 - Knowing who you are
Welcome to the module 1. In this week, we’re going to deal with knowing who you are, because knowing yourself is the key to shaping a project that will truly fulfill you. We will talk about your “intimate mechanics”, and take a closer look at your inner functioning. We will also discuss your intrinsic values to help you assess if they match the demanding reality of entrepreneurship. Finally, we will see how you can analyze and then consolidate your “belief system”, i.e. the set of values that are the pillars of your personal and professional life.

WEEK 2 - Securing the first key steps of your entrepreneurial project
Welcome to the module 2- this week, you will learn about some creativity techniques designed for entrepreneurship. You will also learn a step by step strategy to gather a founding team. Finally, you will be able to learn about the analysis of your financial strategy, so as to decide if you should raise money…or not…and how.

WEEK 3 - Igniting your project
In this module, you will learn the basics of day to day cash management as well as selecting and monitoring the right financial indicators. In the second part of this module, you will learn the importance of Selling: the great art of creating. We will also discuss about how to maintain rapport and how to launch a product by using the cohort analysis.

WEEK 4 - The path to maturity
In this module, you will explore the challenges of human resources i.e. recruiting when nobody knows you, training on constantly evolving processes, and managing on a perpetually changing scale. Furthermore, a step by step strategy to international expansion. Finally, you will understand the importance of exit strategies.

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Les intervenants

Ambroise Huret, Partner at Eleven Strategy & Management
strategy and management

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Le concepteur

HEC Paris est une grande école française créée en 1881, gérée et financée par la chambre de commerce et d'industrie de Paris.

Elle fait partie du Groupe HEC, une structure administrative créée par la Chambre de commerce et d'industrie de Paris (CCIP) en 1970, sous le nom de Centre d'enseignement supérieur des affaires, afin de rassembler l'École des hautes études commerciales, l'Institut supérieur des affaires (ISA) et le Centre de formation continue. Le Centre de perfectionnement aux affaires de Paris a été intégré au Groupe HEC en 1999. Le Groupe HEC propose différentes formations au management et à l'entrepreneuriat : cursus classique sur concours (appelé cursus Grande école) débouchant sur un diplôme de Master of Science, Mastères spécialisés, MBA, Executive MBA, doctorat et formations professionnelles certifiante (CESA).

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La plateforme

Coursera est une entreprise numérique proposant des formation en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.

Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.

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Le meilleur avis

I really enjoyed this hands-on course, where you learn tips from others in the field. The lessons on sales and finance were really gold nuggets. Only the part about generating ideas was a little less convincing. In any case, congratulations to the whole team and thank you!

le 4 février 2018
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le 4 février 2018

I really enjoyed this hands-on course, where you learn tips from others in the field. The lessons on sales and finance were really gold nuggets. Only the part about generating ideas was a little less convincing. In any case, congratulations to the whole team and thank you!

le 2 février 2018

Many valuable lessons, that every entrepreneur should learn about. The course is qualitative with a knowledgeable speaker & real-life entrepreneurs sharing their experiences and expertise. I ate up this course, which helped me push forward and build up my idea for my own entrepreunarial journey. Thank you.

le 10 janvier 2018

Excelent this course, the teacher is excelent and the participation of the guest is very good. In resume the course have information very valuable