Entrepreneurship 4: Financing and Profitability
date_range Débute le 28 janvier 2019
event_note Se termine le 4 mars 2019
list 4 séquences
assignment Niveau : Introductif
chat_bubble_outline Langue : Anglais
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Les infos clés

credit_card Formation gratuite
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timer 4 heures de cours

En résumé

Start-ups can benefit from a wide variety of financing options on the path to profitability, but how do you know which one to choose? This course explores different financing models, including bootstrapping, organic growth, debt and risk capital, and also provides a clear overview of equity financing including the key types of investors: angels, venture capital, and crowdfunding. You’ll learn about terms, and term sheets, exit modes and what exit strategy might be best for you. By the end of this course, you’ll have an understanding of what success looks like and how it can be financed. You’ll also be ready for the capstone project, in which you will get feedback on your own pitch deck, and may even be selected to pitch to investors from venture capital firms.

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Le programme

  • Week 1 - Business Models and Keeping Customers
    This module was designed to introduce you to some of the key activities you can do in order to reach and sustain profitability. You'll learn the most important rule of entrepreneurship, the different kinds of business models, how to determine who your best cus...
  • Week 2 - Financing, Valuation, and Terms
    In this module, you'll learn the five most common methods of financing, and explore the financing process in depth. You'll also learn strategies for valuing your own company, and how venture capital and angel investors use valuations in negotiating milestones,...
  • Week 3 - Private and Public Financing, and Calculating Breakeven
    This module was designed to give you a closer look at the advantages and disadvantages of both public and private financing, and to provide you with some simple but powerful tools for estimating how much capital you will need. You'll learn about the added bene...
  • Week 4 - Elements of the Pitch and Exit Strategies
    In this module, you'll learn the three key elements of your pitch to funders, and the examine the most common methods of exiting the entrepreneurial phase. You'll learn the structure and best practices for an executive summary, your pitch deck, and your pro-fo...
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Les intervenants

David Bell
Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing

Ethan Mollick
Associate Professor
Associate Professor of Management- Wharton School

Laura Huang
Assistant Professor
Management

David Hsu
Richard A. Sapp Professor of Management
The Wharton School

Karl T. Ulrich
Vice Dean of Entrepreneurship and Innovation
The Wharton School

Lori Rosenkopf
Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management

Kartik Hosanagar
Professor
Wharton School

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Le concepteur

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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La plateforme

Coursera est une entreprise numérique proposant des formations en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.

Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.

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