Entrepreneurship 2: Launching your Start-Up
date_range Débute le 13 mars 2017
event_note Se termine le 10 avril 2017
list 4 séquences
assignment Niveau : Introductif
label Gestion d'Entreprise
chat_bubble_outline Langue : Anglais
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Les infos clés

credit_card Formation gratuite
timer 16 heures de cours

En résumé

Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of a creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to mange them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies.

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Le programme

  • Week 1 - Preparing to Launch: Essential Components
    This module was created to give you the information you need to begin to take your validated opportunity, build an MVP, and begin to design a winning pitch. Smart entrepreneurs can avoid wasting time by designing an initial product that only serves the core ne...
  • Week 2 - Module 2: Building the Team
    This module was designed to give you critical insights into the often-overlooked dynamics of founding team formation, early hires, and allocation of equity. You'll examine the research that shows why the composition of the founding team can be an important ind...
  • Week 3 - Module 3
    In this module, you'll learn about your external team: the advisors, mentors, and professionals you'll need to give your start-up the best possible chance for success. Many start-ups either ignore or over-invest in professional advisors, accountants, and lawye...
  • Week 4 - Module 4: Branding, Strategy, and Summary
    In this module, you'll examine a variety of proven strategies to set your venture up for success. You'll learn a proven process for choosing a name for your venture, and explore successful strategies for developing a brand personality. You'll also explore exis...
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Les intervenants

  • Kartik Hosanagar, Professor
    Wharton School
  • Lori Rosenkopf, Vice Dean and Director, Wharton Undergraduate Division
    Simon and Midge Palley Professor of Management
  • David Hsu, Richard A. Sapp Professor of Management
    The Wharton School
  • Laura Huang, Assistant Professor
    Management
  • Ethan Mollick, Edward B. and Shirley R. Shils Assistant Professor
    Assistant Professor of Management- Wharton School
  • David Bell, Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
    Marketing
  • Karl T. Ulrich, Vice Dean of Entrepreneurship and Innovation
    The Wharton School
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Le concepteur

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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La plateforme

Coursera est une entreprise numérique proposant des formation en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.

Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.

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