Digital Marketing Channels: The Landscape
date_range Débute le 13 mars 2017
event_note Se termine le 10 avril 2017
list 4 séquences
assignment Niveau : Introductif
label Gestion d'Entreprise
chat_bubble_outline Langue : Anglais
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Les infos clés

credit_card Formation gratuite
verified_user Certification gratuite
timer 16 heures de cours

En résumé

Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

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Le programme

  • Week 1 - Course Overview and Digital and Content Marketing Strategy
    In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course.
  • Week 2 - Combining Traditional and Digital Media
    You will learn about the marketing channel landscape, which will cover both traditional and digital channels, and explore digital media channels and their pros and cons.
  • Week 3 - Research and Pitch Your Plan
    In this module, you will learn two key components of marketing, market research and pitching your marketing plan, and how both of these facets of marketing have been shaped by digital channels.
  • Week 4 - Looking Forward in the Digital Space
    You will learn the current state of the art in the digital landscape, as well as trends that will affect the landscape’s future by exploring new technologies, their rate of adoption, and how this affects today’s marketers and the brands that they represent.
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Le concepteur

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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La plateforme

Coursera est une entreprise numérique proposant des formation en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.

Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.

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