Les infos clés
En résumé
Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study. We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.
Le programme
- Week 1 - Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era. - Week 2 - How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an int... - Week 3 - Developers as the new Decision Makers
In this module we‘ll discuss how and why developers are emerging as the new decision makers. - Week 4 - Developers as the Engine of Digital Business Models
In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
Les intervenants
Andreas Constantinou
Adjunct Professor
Department of Informatics
Le concepteur
La plateforme
Coursera est une entreprise numérique proposant des formations en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.
Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.
A very good starting point for beginners to learn about Digital Business models. Assignments are excellent, make you think, research and find more about each topic. An excellent way to learn more about companies, their business models and how they operate. Course is made for all categories of students, easy to understand and easy to connect.
I don't really understand why i was made to answer all questions in an assignment if I wasn't allowed to submit the assignment unless I enrolled for the paid course. This frustrated me and hence the reason for the bad review and leaving the course. Previously I have been allowed to answer the questions, have them marked (its from a digital source anyway so doesn't cost anything extra for you).Annoyed student
learnt nothing, course instructions are inconsistent, videos teach next to nothing. If you're looking to learn about digital business models look elsewhere. If you want to be aware of the fact that developers are important for digital business models, then you'll learn that from 30 seconds of one of the videos... a true waste of money...
A very good starting point for beginners to learn about Digital Business models. Assignments are excellent, make you think, research and find more about each topic. An excellent way to learn more about companies, their business models and how they operate. Course is made for all categories of students, easy to understand and easy to connect.
If you are interested in Business Models of today Digital Era - this course is a must. Simple explanation, lot of powerful examples. Amazing.
Excellent course of very good quality, only that the Spanish speaking people, Latin Americans and South Americans would appreciate if they were so gentle to translate your prestigious courses into the English language .
