Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
date_range Débute le 13 mars 2017
event_note Se termine le 10 avril 2017
list 4 séquences
assignment Niveau : Introductif
label Gestion d'Entreprise
chat_bubble_outline Langue : Anglais
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Les infos clés

credit_card Formation gratuite
timer 16 heures de cours

En résumé

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

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Le programme

  • Week 1 - Course Overview and Digital Influence on Marketing
    In this module, you will become familiar with the course, your instructor, your classmates, and the learning environment. The orientation also helps you obtain the technical skills required for the course. Then you will learn the short history of digital techn...
  • Week 2 - Basics of Web Analytics
    In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.
  • Week 3 - Basic Analytics Techniques and the Data
    In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.
  • Week 4 - Promise and Pitfalls of Digital Data
    In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.
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Le concepteur

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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La plateforme

Coursera est une entreprise numérique proposant des formation en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.

Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.

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