Demand and Supply Analytics
date_range Débute le 28 janvier 2019
event_note Se termine le 29 avril 2019
list 12 séquences
assignment Niveau : Intermédiaire
chat_bubble_outline Langue : Anglais
card_giftcard 72 points
Envie de partager ce MOOC dans votre entreprise ?
My Mooc
For Business
- /5
Avis de la communauté
0 avis

Les infos clés

credit_card Formation gratuite
verified_user Certification payante
timer 96 heures de cours

En résumé

How do airlines decide when to increase ticket prices? Should a hotel charge less per night for a long stay than a short one? Why do some software companies bundle very different products together? How should a fashion retailer decide when do start discounting clothes? Why do so many discounted rates end in ".99"? How should a company balance the risk of holding too much inventory on hand and the risk of turning away customers? Does it ever make sense for retailers to lie to suppliers about how much they will need to order? Should retailers with multiple locations hold most of their inventory in a central warehouse or at the individual locations?

These are only a small sample of the operational and pricing challenges all businesses regularly face. These challenges are often addressed individually and in isolation but, in reality, all of these decisions interact with each other. This class looks at the demand and supply management challenges faced by companies in various industries and provides an introduction to the tools that can be used to address these challenges.

  • To identify, evaluate, and capture business analytic opportunities that create business value
  • Build models to support and help make managerial and business decisions
  • Basic analytical methods and their applications
  • Analyze case studies on organizations that successfully deployed analytical techniques

more_horiz Lire plus
more_horiz Lire moins
report_problem

Les prérequis

Undergraduate probability, statistics, linear algebra and calculus.
Students should have familiarity with basic programming concepts in some procedural programming language.

dns

Le programme

Class schedule 

Week 1 – Introduction 
Week 2 – Static price optimization 
Week 3 – Dynamic price optimization 
Week 4 – Price differentiation 
Week 5 – Quantity based revenue management 
Week 6 – Network revenue management & overbooking 
Week 7 – Customized pricing and consumer choice models 
Week 8 – Markdown management and behavioral issues in pricing 
Week 9 – Introduction to inventory management 
Week 10 – Stochastic inventory management 
Week 11 – Miscellaneous topics in inventory management 
​Week 12 – Final review

record_voice_over

Les intervenants

Daniel Guetta
Director of the Business Analytics Initiative
Columbia University

store

Le concepteur

For more than 250 years, Columbia has been a leader in higher education in the nation and around the world. At the core of our wide range of academic inquiry is the commitment to attract and engage the best minds in pursuit of greater human understanding, pioneering new discoveries and service to society.
assistant

La plateforme

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.

Vous êtes le concepteur de ce MOOC ?
Quelle note donnez-vous à cette ressource ?
Contenu
0/5
Plateforme
0/5
Animation
0/5