date_range Débute le 8 mai 2019
event_note Se termine le 26 juin 2019
list 6 séquences
assignment Niveau : Intermédiaire
chat_bubble_outline Langue : Anglais
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Les infos clés

credit_card Formation gratuite
verified_user Certification payante
timer 36 heures de cours

En résumé

Addressing the needs of your customers is the core factor of managing innovation successfully. Exactly this is the task of the first stages of an innovation project. In this course, you will learn about key concepts and methods of generating customer-centric business ideas and innovative concepts.

Often, the first stages of an innovation project are called "fuzzy", as they are considered to be less structured and less predictable. After this course, you will get a different perspective: You don’t need to rely on luck. Instead you’ll be able to manage the different stages of an innovation project:

Structuring the Innovation Process & The Frontend of Innovation

  • What are different perspectives of structuring the innovation process?
  • How to manage the “fuzzy” Frontend of Innovation?
  • What are the most important methods of Trend Analysis and Opportunity Recognition?
Starting an Innovation Project
  • What is most important in the Strategy Phase?
  • How to start an innovation project successfully?
Market Insights, Co-Creation & Evaluation methods:
  • What are the key methods to gain important Market Insights?
  • How to gather ideas by engaging in Co-Creation activities?
  • How to evaluate concepts based on concept testing with customers or rapid experimentation?
Besides the online lectures you will engage in a series of individual and group exercises to deepen your understanding of the topic at hand. Real-life case studies and examples from companies will be used to help you better prepare for real-life situations in your company.

After completing this course you will improve your career qualifications as Product Manager, Engineer, Process Manager and Marketing Manager. Learners from the industries of Product Management, Engineering, Innovation Management and Customer Relationship Management already completed the course as well as Consultants and Entrepreneurs.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.

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Les prérequis

No mandatory prerequisites but successful completion of MTI001x is beneficial.

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Le programme

  • The nature of successful innovation processes
  • How to manage the “fuzzy” Frontend of Innovation from opportunity recognition to concept validation
  • How to transfer trends and insights from the external environment into your business
  • How to understand what customers really want by identifying latent needs
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Les intervenants

Frank T. Piller
Head of the Technology and Innovation Management Group and Co-Director of the TIME Research Area
RWTH Aachen University

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Le concepteur

The RWTH Aachen University
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La plateforme

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.

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