date_range Débute le 28 janvier 2019
event_note Se termine le 5 mars 2019
list 4 séquences
assignment Niveau : Introductif
chat_bubble_outline Langue : Anglais
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Les infos clés

credit_card Formation gratuite
verified_user Certification payante
timer 12 heures de cours

En résumé

Creativity & Entrepreneurship will help you tap into your inner creativity and learn how to leverage it for career development or business innovation.

Presented by Berklee Institute for Creative Entrepreneurship founder Panos Panay, this course features interviews with world renown entrepreneurs, innovators, songwriters, producers, creative directors, educators, performers, visual artists and chefs as they discuss parallels between the creative and entrepreneurial journeys.

The course approaches entrepreneurship as a creative process, a fundamental human instinct that we all possess and can unlock._ Creativity & Entrepreneurship _applies concepts from the creative and musical creation process, such as observing, prototyping, iterating and embracing failure, as a means of guiding you through the concept of thinking like a startup. You will develop the basic mindset, knowledge, and insights required to pursue an entrepreneurial career, whether as the steward of your own career or as the founder of a new business in any field.

Creativity & Entrepreneurship is about the side of entrepreneurship you won’t learn at a business school but, instead, in the music studio.

About video original music "Maria Antoinette" by Leo Pigot (feat. Brite Lite Brite)

  • How to approach your career or startup as if learning a musical instrument
  • Why entrepreneurship, like creativity, is something we all possess
  • How to apply “the musician mindset” as means to collaboration and creative problem solving
  • Why songwriting is a perfect parallel to career and product development
  • Why there’s more to entrepreneurship than business plans and spreadsheets much like there’s more to music than scales and lead sheets

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Le programme

Lesson 1: INSPIRATION: The Entrepreneurial Mindset

  • What is Entrepreneurship after all?
  • Why musicians are natural entrepreneurs
  • 5 Skills of Successful Innovators
  • Seeing What Others Don’t/Learn to Observe

Lesson 2: CREATION: Team Building and Product Development

  • Connecting with your Intentions
  • Process of Reduction
  • Falling in love with a Problem
  • Prototyping
  • Iteration

Lesson 3: COLLABORATION/PRESENTATION

  • Understanding your Customer
  • Building a Team
  • Developing your Brand
  • Presenting

Lesson 4: REJUVINATION: The Inner Game of Entrepreneurship

  • Coping with Failure
  • The Art of Relationship Building/Developing a Network
  • Learn to Replenish
  • Panos’ This much I know is True
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Les intervenants

Panos Panay
Founding Managing Director of Berklee's Institute for Creative Entrepreneurship
Berklee College of Music

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Le concepteur

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online.

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La plateforme

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.

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