The Creative Box course has been named the Best MOOC Designed by a University or School and given the Teaser of the Year award by a jury of industry experts, HR managers and Internet users. The awards were given by My Mooc, Le Journal du Net (JDN) and Google France.
This course about innovation is richly illustrated with concrete real-life examples. You will be invited to learn from interviews with big businesses like PSA Peugeot Citroën, The CSA Institute, Bosch, Darty, SAP, and also young entrepreneurs from startups like TravelerCar; Cook-ease, Meat-me.
But what is innovation and how can you innovate? Can anyone do it, in business or in everyday life?
We think the answer to that question is yes, and we want to help you discover how you can innovate by sharing a simple process with you: four exploratory steps, creative but also realistic, designed to wake up the potential innovator in all of us.
W0 : Explore the platform and see how the course works
W1 : Defining a target user
W2 : Identifying the needs of your target user
W3 : Using creative methods to develop an innovative idea
W4: Defining the value of an innovative idea
The MOOC is aimed at:
DR. ORSOLYA SADIK-ROZSNYAI
Professor of Marketing at ESSCA
Dr. Orsolya Sadik-Rozsnyai creates and teaches modules on marketing innovation and creativity and guides students in the development of innovations.
Before joining ESSCA, she worked in the innovation field at PSA Peugeot Citroën, a major French automaker, for nearly 15 years. She has also supported a number of entrepreneurs through the startup process.
As well as holding degrees from two business schools, l’ESCE Paris and KVIF Budapest, she also earned a Master in Change Management and a Research Master in Management.
She completed her PhD in the innovation department at the CNAM (Conservatoire National des Arts et Métiers) in 2013, in Paris.
Her research is centered on consumer behavior with regard to innovations in a multinational environment.
Canvas Network est une plate-forme de formation hébérgeant des cours en ligne, dérivée du logiciel d'apprentissage sous licence libre Canvas. Canvas Network est proposé par la compagnie Instructure, située dans la banlieue de Salt Lake City, aux États-Unis.