Corporate Strategy
date_range Débute le 13 mars 2017
event_note Se termine le 10 avril 2017
list 4 séquences
assignment Niveau : Introductif
label Gestion d'Entreprise
chat_bubble_outline Langue : Anglais
card_giftcard 9.6 points
3.7 /5
Avis de la communauté
7 avis

Les infos clés

credit_card Formation gratuite
verified_user Certification gratuite
timer 16 heures de cours

En résumé

In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand economic value creation and value appropriation, and learn the tools to analyze both competition and cooperation from a corporate level perspective, (e.g., through vertical integration, diversification, and geographic scope decisions). You will: • Understand how corporations create, capture, and sustain competitive advantage. • Analyze business situations and create a coherent corporate strategy. • Understand the fit between corporate strategy and organization structure to improve economic performance. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

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Le programme

  • Week 1 - Course Orientation
    You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
  • Week 1 - Module 1: Vertical Integration and Diversification
    This module focuses on corporate strategy with particular emphasis on vertical integration and diversification. It seeks to explain when vertical integration and diversification can create a competitive advantage.
  • Week 2 - Module 2: Global Strategy
    This module focuses on corporate strategy with particular emphasis on global strategy and competing around the world. It seeks to explain why multinational enterprises adopt different global strategies.
  • Week 3 - Module 3: Strategy and Structure
    This module focuses on the fit between corporate strategy and organizational structure with particular emphasis on diversification strategy and multidivisional structure. It seeks to explain why we observe patterns in the matching of corporate-level strategy ...
  • Week 4 - Module 4: Corporate Governance
    This module focuses first on the characteristics of public firms. Second, it considers stakeholder impact analysis and corporate social responsibility. Third, it emphasizes corporate governance and the mitigation of agency problems.
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Les intervenants

  • Joe Mahoney, Professor of Business Administration
    University of Illinois, Urbana-Champaign College of Business Department of Business Administration
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Le concepteur

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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La plateforme

Coursera est une entreprise numérique proposant des formation en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.

Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.

Avis de la communauté
3.7 /5 Moyenne
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Contenu
3.7/5
Plateforme
3.7/5
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3.7/5
Le meilleur avis

Highly recommended Course. In the beginning the course might seem advanced for beginners, but it becomes comprehensible as you gradually get into the course

le 23 août 2017
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le 23 août 2017

Highly recommended Course. In the beginning the course might seem advanced for beginners, but it becomes comprehensible as you gradually get into the course

le 25 juillet 2017

Content was okay. Prof. Mahoney provided clear explanations. Assignment design was poor as the rubric were too specific and often represented only one possible approach.

le 18 juillet 2017

One of the best course I took on Coursera (and in University): Informative, well explained, with a lot of content and a very knowledgeable professor.

le 28 mars 2017

I liked it a lot but I didn't´t find helpful the assignments and how they were asked to be corrected. The assignments ask you to list things that were seen during the course but dont´t push the learner to think and look up for further information in the topic. I have also taken Business Strategy also from University of Illinois and, in my opinion, the assignments are very well conducted and the make you think and go beyond the course info.I think this is very important to address it properly because it is when the learner really acquire the knowledge, when he/she has to connect what he/she has learnt with real cases.

le 26 février 2017

I liked the concise content covering various aspects of the corporate strategy; and the online learning platform is a great experience.

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