Corporate Social Responsibility (CSR): A Strategic Approach
list 4 séquences
assignment Niveau : Introductif
chat_bubble_outline Langue : Anglais
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Les infos clés

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En résumé

Developed by Penn and the Satell Institute, this course provides theory and practical working concepts in Corporate Social Responsibility (CSR), exploring cases that demonstrate the great potential CSR may have to improve communities in the world, and to create awareness of potential pitfalls.

Students will learn (a) how to leverage corporate structures and nonprofits’ experience to undertake CSR activities that have real public benefit, (b) the relationship between philanthropy and corporate self-interest, and (c) how ventures can assess whether they are doing good CSR, exploring topics including measurement, attribution, and cost benefit analysis.

Through this four-week course, students from either the business or the philanthropic sector will develop a greater understanding of both sides of the partnerships that underlie Corporate Social Responsibility projects. They will learn how they might improve their interactions with their cross-sector partners, develop better partnerships, improve their use of pooled resources, and deepen their impact.

Finally, they will learn from many examples of Corporate Social Responsibility across the world. This course will teach students interested in developing a CSR project to conduct a wider search than they may have previously undertaken to identify lessons and solutions that they may adapt to their own setting.

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Le programme

  • About the CSR landscape.
  • How shifting CSR activity from discretionary to integral components of a company’s strategy creates long-term benefits for company and society.
  • Why CSR is essential for attracting and retaining employees, and how to take advantage of this win-win for company and community.
  • Criteria for successful corporate-nonprofit partnerships.
  • Principles and examples of CSR in the US, Netherlands and India.
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Les intervenants

Peter Frumkin
Professor of Social Policy & Practice and the Mindy and Andrew Heyer Chair in Social Policy
University of Pennsylvania

Femida Handy
Professor of Social Policy and the Director of the PhD program
University of Pennsylvania

Lonneke Roza
Post-doctoral fellow at the Rotterdam School of Management
Erasmus University, Rotterdam

Robert Bird
Professor of Business Law and Eversource Energy Chair in Business Ethics
University of Connecticut

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Le concepteur

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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La plateforme

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.

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