Competitive Strategy
list 6 séquences
assignment Niveau : Introductif
label Gestion d'Entreprise
chat_bubble_outline Langue : Anglais
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4.6 /5
Avis de la communauté
92 avis

Les infos clés

credit_card Formation gratuite
verified_user Certification payante
timer 60 heures de cours

En résumé

In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage. This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy.

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Le programme

  • Week 1 - Take Care of Your Competitors
    In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash E...
  • Week 2 - Why Firms Work Together
    According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. Wi...
  • Week 3 - Complementary Products and Strategic Partnerships
    In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination a...
  • Week 4 - Entering a New Market
    This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from...
  • Week 5 - Why Worry About Research and Development
    In the context of R&D, a number of important strategic questions arise consistently; in this module, we take a closer look at these questions. Though many innovations are created by a stroke of luck, it seems that the majority of innovations are created becaus...
  • Week 6 - Designing Products Wisely
    In this module, we focus on strategic aspects of product design and pricing strategy. We analyse how companies can adjust their products in a way that lowers the competitive pressure in the market. Later on, we look at some generic strategies for product desig...
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Le concepteur

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
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La plateforme

Coursera est une entreprise numérique proposant des formation en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.

Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.

Avis de la communauté
4.6 /5 Moyenne
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Le meilleur avis

Excelente. Curso de um tema dífícil mas explicado de uma forma muito didática e o professor sabe passar o conhecimento com maestria.

le 16 novembre 2017
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le 16 novembre 2017

Excelente. Curso de um tema dífícil mas explicado de uma forma muito didática e o professor sabe passar o conhecimento com maestria.

le 10 novembre 2017

Very interesting and useful course to have a general understanding about the role of strategy in the companies. It provides some applicable knowledge in case you are planning or working to develop your own company

le 5 novembre 2017

Very well structured course with good examples/cases. Definitely a great foundation to dive deeper into the topic. I enjoyed doing this course and I'm sure I am going to check out other ones in the future.

le 9 octobre 2017

A good introduction to competitive strategy through "games". Warning, it can be very theoritical sometimes, so prepare yourself.

le 5 octobre 2017

Brilliant course! Professor Kretschmer is very clear and precise in his explanations. The course's light-hearted approach makes even challenging concepts easy to understand, the slides are very helpful and the in-video quizzes are great to keep track of what one has learned.

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