Les infos clés
En résumé
Writing well is one of the most important skills you can develop to be successful in the business world. Over seventy companies and twenty thousand students--from professional writers to new employees to non-native English speakers to seasoned executives--have used the techniques in Business Writing to power their ability to communicate and launch their ideas. This course will teach you how to apply the top ten principles of good business writing to your work, how to deploy simple tools to dramatically improve your writing, and how to execute organization, structure, and revision to communicate more masterfully than ever. From the very first lesson, you'll be able to apply your new learning immediately to your work and improve your writing today. Your ideas are powerful. Learn how to deliver them with the clarity and impact they deserve. "Thank you for giving me the knowledge I need in life. [Business Writing] was helpful, life changing, and has made a huge impact in my writing." -- Message from a Business Writing student The principles you'll learn in this course enable you to become a great business writer. They also provide the foundation for moving into Graphic Design and Successful Presentation, so that you can unleash your best professional self whenever--and however--you present your ideas in the workplace.
Le programme
- Week 1 - Building Great Business Writing
The first lesson in this module introduces the Effective Communication specialization, the capstone project, and the Business Writing course. You'll meet the writing instructor, Dr. Quentin McAndrew, and her counterparts Dave Underwood and Professor William Ku... - Week 2 - The Formula for Writing Success
Did you know that the most important element of good writing isn't good writing? It's good organization. If you haven't organized your documents for maximum effectiveness, you've wasted an opportunity to present your ideas--and yourself--with power. This modul... - Week 3 - Crafting Powerful Writing
In the first lesson of Module Three, we'll apply our writing principles and our scaffold to creating an actual memo. You'll see, step-by-step, how the scaffold guides the writing process to make it easier to create a forceful business document. You'll understa... - Week 4 - Activate Your Voice!
So, you've started to write a document . . . Module Four takes you beyond the scaffold and good grammar to provide you with specific tips that will elevate your language, infuse your writing with clarity, and amp up your ability to communicate your ideas effec...
Les intervenants
Dr. Quentin McAndrew
Instructor
Department of English, University of Colorado Boulder
Le concepteur
La plateforme
Coursera est une entreprise numérique proposant des formations en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.
Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.
Great course. I come from a non-literary background, but currently work as a Content specialist. This course gave me so much insight into the amazing world of the English Language. Really helped me step into my career with a lot of confidence.
Great course. I come from a non-literary background, but currently work as a Content specialist. This course gave me so much insight into the amazing world of the English Language. Really helped me step into my career with a lot of confidence.
Good info that is useful to a general audience. I enjoyed what was taught and I liked having a refresher of what makes a good written document.I'd encourage the team to work on creating a better video. Some issues with white balance and editing. Also,, try to use the in-video quiz feature of Coursera to test people's knowledge.
Videos seemed unpolished. Instructor referred to resources that were never provided. Seems more like the first draft of a course than a finished course.
As a business professional looking to expand my knowledge base, I found this course helpful and would recommend it to anyone who interacts with company customers and management.
