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Business Strategies for Emerging Markets
- À son rythme
- Accès libre
- Certificat payant
- 8 séquences
- Niveau Intermédiaire
Détails du cours
Déroulé
- Week 1 - Intro
- Week 1 - Generating business core idea
Dear student! In this module you will learn how to generate a good business idea for an emerging market. You are going to study the key peculiarities of emerging markets and some clues how to fit them. On completing the module you will be able to define your ... - Week 2 - Designing your business model
Dear student! In this module you will learn how to design a coherent and strong business model out of a business idea. You are going to study how to segment you potential market and how to establish marketing, distribution and partnerships in order to meet the... - Week 3 - Elaborating your value proposition
Dear student! In this module you will learn how to make your offer truly attractive and highly competitive. You are going to study the main factors of competition and the key ideas how to win it. On completing the module you will be able to analyze the competi... - Week 4 - Choosing and supporting strategies
Dear student! In this module you will learn how to choose and support the strategies for the different aspects of your business. You are going to study the fundamental strategies for finance, marketing, business structure and human resources. On completing the... - Week 5 - Business tactics
Dear student! In this module you will learn numerous specific tactics to improve your strategic strength and value. You are going to study the patterns to analyze the business environment and industry, as well as the most efficient ways to attract clients and ... - Week 6 - Recognizing strategic opportunities
Dear student! In this module you will learn how to recognize and pursue the most prominent strategic opportunities in emerging markets. You are going to study the major ways of business developmentas well as the instruments to analyze the necessary data and de... - Week 7 - Managing sales in emerging markets
Dear student! In this module you will learn how to build and manage a strong sales system. You are going to study the sales system and its most important parts – the sales strategy, process, metrics, instruments and skills. On completing the module you will be... - Week 8 - Strategy implementation
Dear student! In this module you will learn how to establish a coherent strategic process in a company operating in an emerging market. You are going to study the nine steps of the strategic process, the hints and recommendations how to implement them, as well...
Prérequis
Intervenants
Mikhail Plotnikov
Professor
Department of General and Strategic Management
Éditeur
L'Université nationale de recherche « École des hautes études en sciences économiques » (EHESE), de Moscou a été fondée en 1992 à l'initiative d'économistes russes.
Université d'État depuis 2001, d'abord sous tutelle du ministère du développement économique, elle est depuis 2008 un établissement d'enseignement supérieur et de recherche rattaché directement au gouvernement de la fédération de Russie. Son statut actuel d'université nationale de recherche de Russie lui a été conféré en 2009, après un concours inter-universitaire.
Elle est connue à l'international sous le nom de Higher School of Economics (HSE).
Outre Moscou, l'école possède trois campus-filiales : à Saint-Pétersbourg, Nijni Novgorod et Perm.
Régulièrement classée dans le Top 100 des meilleures universités mondiales selon le QS World University Rankings, elle est la seconde plus réputée4 de Russie.
Plateforme
Coursera est une entreprise numérique proposant des formations en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.
Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.