Business Case Analysis
list 7 séquences
assignment Niveau : Introductif
label Anglais
chat_bubble_outline Langue : Anglais
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Les infos clés

credit_card Formation gratuite
verified_user Certification payante
timer 14 heures de cours

En résumé

The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and: (1) prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and (2) prepare a business recommendation report to coincide with the presentation (approx. 2,000 words). The report should include an executive summary, analyses of the case and recommendations.

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Le programme

  • Week 1 - Week 1 Initial case analysis
    Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure...
  • Week 2 - Week 2 Writing an informal situational analysis
    Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and maki...
  • Week 3 - Week 3 Creating a draft executive summary
    Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the...
  • Week 4 - Pitching your idea
    Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure o...
  • Week 5 - Week 5 - Presenting a problem or situational analysis
    Welcome to Week 5! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting a situation or problem analysis. The suggested links to previous lectures and readings focus on conducting an audience an...
  • Week 6 - Week 6 - Presenting recommendations and justifications
    Welcome to Week 6! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting recommendations and justifications for the case problem. The suggested links to previous lectures and readings focus unde...
  • Week 7 - Week 7 - Capstone project
     
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Les intervenants

Sean McMinn
Senior Instructor
Center for Language Education

Kin Tang
Instructor
Center for Language Education

Delian Gaskell
Instructor
Center for Language Education

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Le concepteur

The Hong Kong University of Science and Technology

The Hong Kong University of Science and Technology - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.

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La plateforme

Coursera

Coursera est une entreprise numérique proposant des formations en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.

Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.

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