Building the Business Model for Corporate Entrepreneurs
date_range Débute le 13 mars 2017
event_note Se termine le 10 avril 2017
list 4 séquences
assignment Niveau : Introductif
label Gestion d'Entreprise
chat_bubble_outline Langue : Anglais
card_giftcard 0 point
- /5
Avis de la communauté
0 avis

Les infos clés

credit_card Formation gratuite

En résumé

Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure. Your completed project will be a customer-validated Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity in a corporate context. This project is derived from four areas of focus in the course: • Identifying how to create and deliver value for existing and future customers of the company; • Learning how to extract value for the corporate venture in a sustainable fashion; • Conducting in-depth interviews to guide the customer discovery process for your corporate venture; and • Developing business models that encompass the product or service, customers, and economic engine that deliver on the corporate venture objectives. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-business-model

more_horiz Lire plus
more_horiz Lire moins
dns

Le programme

  • Week 1 - Introduction to Business Modeling
    In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.
  • Week 2 - Customer Discovery and Customer Validation
    In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.
  • Week 3 - Customer Segmentation and Analysis
    In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.
  • Week 4 - Creating the Business Model for the Corporate Venture
    In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.
record_voice_over

Les intervenants

  • Daniel Gordon, Lecturer of Technology Entrepreneurship
    Maryland Technology Enterprise Institute (Mtech)
store

Le concepteur

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
assistant

La plateforme

Coursera est une entreprise numérique proposant des formation en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.

Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.

Quelle note donnez-vous à cette ressource ?
Contenu
0/5
Plateforme
0/5
Animation
0/5

Vous pourriez être intéressé par...