- 6 séquences
- Niveau Introductif
- Débute le 8 novembre 2020
- Clôture le 20 décembre 2020
Applied Entrepreneurship 2: Acceleration Plan Development and Evaluation
Détails du cours
Déroulé
Week 1—What is a Plan?
Objectives:
- Learn about business plans
- Create a table of contents for your acceleration plan
- View business pitches
- Learn about the exciting competition
- Activities:
- Create an outline/table of contents for an acceleration business plan
Discussion:
- What went wrong?
Week 2—Market Sizing
Objectives:
- Refine and size your market based on your new plan of attack
- Identify any new competitors that you may encounter and develop a competitive analysis
- Refine your competitive advantage
Activities:
- Create an initial market research plan
- Analyze your competitors
Discussion:
- Concerns about performing market research
Week 3—Marketing
Objectives:
- Understanding what marketing entails
- Promotion
- Building your brand
- Understanding the nuances of e-commerce
Activities:
- Develop a preliminary promotional plan for your business
Discussion:
- What do you think of the marketing mix?
- What is the best way to brand your company online?
Week 4—Operations
Objectives:
- What it means to be an effective leader
- How to build an entrepreneurial team
- Coordination among all functional areas
Activities:
- Prepare an organizational chart and interview potential employees
Discussion:
- How difficult have you found hiring so far?
Week 5—Financial Plan
Objectives:
- Determine additional investment needs given your acceleration plan. Estimate the investment and return on that investment expected to execute on your acceleration plan.
- Develop a profit and loss statement with projections
- Develop a form of cash flow statement
- Cash management
- Ways to finance your business
- Putting a plan in place
Activities:
- Put together a cash map or cash flow cycle for your business
- Draft final presentation
Discussion:
- What is the toughest part for you when it comes to financials?
Week 6--Competition
Objectives:
- Final presentation
Activities:
- Final presentation
Prérequis
Applied Entrepreneurship (ENTRE101)
Intervenants
Mark Grovic, JD
Senior Advisor
University of Maryland Global Campus
Michele K. Masterfano, DBA
Professor
University of Maryland Global Campus
Plateforme
EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.
EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.
Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.