App Marketing
list 2 séquences
assignment Niveau : Introductif
chat_bubble_outline Langue : Anglais
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Les infos clés

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En résumé

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base.

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Le programme

Lesson 1: Understand the User

Learn to define and create a targeted marketing plan for specific user segments. Analyze your competitive advantages and disadvantages through market segmentation and the five level of market competition and learn how to position your product. Conduct competitive analysis in order to create your unique value proposition.

Lesson 2: Pre-launch

Create marketing goals in order to focus your marketing plan. You’ll start thinking about your distribution plan and consider what keywords work best for your goals. You’ll also create the materials to help prepare you for launch and learn about your app listing page. Finally, you’ll learn about the beta-testing community, beta-testing groups, and prepare your landing pages.

Lesson 3: Launch!

Prepare, launch, execute, and gain your first users. You’ll outline a go-to-market strategy and gain the know-how to execute on it. You’ll learn SEO (search engine optimization) and ASO (app store optimization) skills as well as growth hacking tips to get your first 1000 users.

Lesson 4: Customer Acquisition

Learn about paid and free customer acquisition methods from AdWords, social marketing, email marketing and more.

Lesson 5: Measurement Fundamentals

Learn to use data to iterate and optimize your marketing plan.
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Les intervenants

  • Roni Bonjack - Roni Bonjack is the global Program Manager of Google Developers Launchpad, a program that helps startups launch and scale high-quality apps using Google technologies. Roni has mentored and helped hundreds of entrepreneurs from all around the world be successful on Google platforms and take their product to market. Prior, she led marketing and business development for a few different startups and founded one as well.
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Le concepteur

Google est une entreprise fondée le 4 septembre 1998 dans le garage Google dans la Silicon Valley, en Californie, par Larry Page et Sergueï Brin, créateurs du moteur de recherche Google.

L'entreprise s'est principalement fait connaître à travers la situation monopolistique de son moteur de recherche, concurrencé historiquement par AltaVista puis par Yahoo! et Bing. Elle a ensuite procédé à de nombreuses acquisitions et développements et détient aujourd'hui de nombreux logiciels et sites web notables parmi lesquels YouTube, le système d'exploitation pour téléphones mobiles Android, ainsi que d'autres services tels que Google Earth, Google Maps ou Google Play.

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La plateforme

Udacity est une entreprise fondé par Sebastian Thrun, David Stavens, et Mike Sokolsky offrant cours en ligne ouvert et massif.

Selon Thrun, l'origine du nom Udacity vient de la volonté de l'entreprise d'être "audacieux pour vous, l'étudiant ". Bien que Udacity se concentrait à l'origine sur une offre de cours universitaires, la plateforme se concentre désormais plus sur de formations destinés aux professionnels.

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