Anticipating Your Next Battle, in Business and Beyond
list 4 séquences
assignment Niveau : Introductif
label Gestion d'Entreprise
chat_bubble_outline Langue : Anglais
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Les infos clés

credit_card Formation gratuite
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timer 12 heures de cours

En résumé

In this MOOC, you will learn how to better anticipate the future, and reinvent yourself and your activity accordingly. 

By the end of the course, you’ll be able to account for the broader context and the possible convergence of long-term trends, and thus be able to develop a long-term, consistent strategy and vision, beyond mere day-to-day tactics. Thanks to this approach and mindset, you will become more agile and more resilient in a highly complex and uncertain landscape.

In this class, you will not only learn the academic and theoretical aspects of strategic foresight, uncertainty and planning. We will also discuss very practical examples, ranging from a discussion on choosing the best outfit for a walk in the countryside to building a vision and strategy for a corporation as a CEO. In practical assessments, you will apply this broad approach to sample examples as well as to your personal and professional challenges.

So if you are an entrepreneur, this course will help you identify the new ideas, the new business model and/or the new products that will help you remain relevant in the future. If you are a manager or an executive, by taking this course, you will be able to test whether your current approach and allocation of resources are appropriate given tomorrow's possible challenges. More generally, all kinds of decision-makers who look to think more strategically about their position and seek to improve it will find this course useful to think about the future constructively.

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Le programme

WEEK 1

  • This module will introduce you to the overall theme of the MOOC and to the significance of forward thinking. At the end of the module, you will be able to understand the objectives you should aim for when thinking about the future, to have a better grasp of the overall roadmap this requires especially in terms of anticipation and in terms of reinvention. 

WEEK 2

  • This module will introduce you to the basic tools you need to master in order to identify the forces shaping the future. In particular, you will familiarize yourself with the basics of horizon scanning, historical analysis, feedback, microeconomic analysis and cultural analysis. After completing this module, you will be able to understand the factors that can influence future scenarios and to define and describe these potential future scenarios. 

WEEK 3

  • After having thought about the forces shaping the future, it is time to think about what is not fixed in the landscape, what is not pre-determined, what is unknown. This module introduces the concepts of uncertainty and risk. At the end of this module, you'll have a better grasp of the strategic implications of risk and uncertainty in terms of decisions in business and beyond. In particular, you'll consider how you can make yourself and your activity more flexible and agile, as well as more resilient.

WEEK 4

  • It is about time we consider the implications this has for you -- because remember, a true leader is not only an effective analyst and manager but also an individual able to act upon information and able to make a true difference in the landscape. This module is designed to help you understand how you can act upon the analysis you've carried out using the tools and the approaches in modules 2 and 3. At the end of this module, you will not only understand how to transform your analysis into a concrete long-term strategy, but also how you may be able to shape the landscape to your advantage.
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Les intervenants

Jérémy GHEZ
Affiliate Professor

Economics - Decision Science
Co-Director, HEC Paris Center for Geopolitics

Jeremy Ghez is an Affiliate Porfessor of Economics and International Affairs. He is also a Research Fellow at RAND Europe and the Editor of the Nouvelle Revue Géopolitique.
His research focuses on forward-looking and long range analysis, on U.S. and European foreign policy - Turkey in particular - and on Middle Eastern politics. His latest research has been published in RAND monographs as well as in Survival.

At HEC, he teaches in the EMBA, MBA and the Grande Ecole programs. Prior to joining HEC, Jeremy was a policy analyst at the RAND Corporation and a lecturer at Sciences-Po and HEC (Paris). Jeremy Ghez received his Ph.D. from the Pardee RAND Graduate School and his Master's from HEC (Paris) and the Paris School of Economics.

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Le concepteur

HEC Paris est une grande école française créée en 1881, gérée et financée par la chambre de commerce et d'industrie de Paris.

Elle fait partie du Groupe HEC, une structure administrative créée par la Chambre de commerce et d'industrie de Paris (CCIP) en 1970, sous le nom de Centre d'enseignement supérieur des affaires, afin de rassembler l'École des hautes études commerciales, l'Institut supérieur des affaires (ISA) et le Centre de formation continue. Le Centre de perfectionnement aux affaires de Paris a été intégré au Groupe HEC en 1999. Le Groupe HEC propose différentes formations au management et à l'entrepreneuriat : cursus classique sur concours (appelé cursus Grande école) débouchant sur un diplôme de Master of Science, Mastères spécialisés, MBA, Executive MBA, doctorat et formations professionnelles certifiante (CESA).

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La plateforme

Coursera est une entreprise numérique proposant des formation en ligne ouverte à tous fondée par les professeurs d'informatique Andrew Ng et Daphne Koller de l'université Stanford, située à Mountain View, Californie.

Ce qui la différencie le plus des autres plateformes MOOC, c'est qu'elle travaille qu'avec les meilleures universités et organisations mondiales et diffuse leurs contenus sur le web.

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